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McWiFi

McWiFi

McWiFi

McDonalds are going to offer Free WiFi in all 1,200 of its UK outlets. This is an interesting story. Not just because McDonalds now becomes one of the largest if not the largest WiFi provider in the UK but also because it opens up a number of questions on what impact this will have on other sectors within the Internet space. Will this kick start the SaaS (Software as a Service) model in the UK. I mean if all of those business travellers that McDonalds are trying to get in through the door actually use the service for connecting back to head office to catch up with company news etc.. then more companies will have to start offering access to their systems just to remain competitive. How will this type of service impact social networking sites like bebo or facebook? When my teenage neice comes home from school she runs to the computer to "log on" to her friends ( the very same friends she has spent all day with in the classroom) and socialise electronically. Now she can sit in McDonalds and talk face to face with some friends and as a group they can interact with other members of their social circle remotely. I've still not worked out what they talk about (it seems they have their own language at times :-)) online but they share photo's and gossip at alarming speed. Either way its going to be interesting to see how this story plays out. Regards Dean

 

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One can easily access Facebook from their mobile phone though - no need to go and find a WiFi hotspot. Indeed, every so often I'll hop on Facebook from my mobile and change my status whilst I'm bored and waiting for a train to arrive on my way back from uni or something.
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Have just returned from long trip in Malaysia where *everyone* offers WiFi for free. And power sockets so can actually make use of it! McD have realised that people sitting for an hour or so will feel obligated to spend more money - but if you have to pay ££££ to get WiFi you have already paid for the service so there is no social obligation to buy more coffee, cake, burger or whatever.