One of the greatest advantages of the internet is its ability to connect people. The success of social networking is phenomenal, and has jump-started a great deal of innovation in this area. Mflow is a brilliant example of this, so we thought we'd stick with the music theme this week and tell you about it.
The people at mflow have taken the concept of social networking and applied it to music discovery in an extremely slick and intuitive way. The basic idea is this – sign up and create a profile, then start adding other people to your list of friends. You can add people you know, or you can start following others who you think have good taste in music, like DJs, record labels, and celebrities (like Zane Lowe, for example). Then, you can recommend and share tracks you like from your library, from M Flow’s catalogue, or even from other people’s profiles. Your friends get to listen to the whole track, and if they like it, they can buy it for themselves with a quick click of the mouse – and M Flow give you 20% of the price to spend on more music. Once you’ve got a good network of people you quickly find that every time you log on, there’s a rich supply of recommendations there for you to try that other people have shared. It’s worth giving it a try – you could find some really interesting stuff!