We’ve spent the week trying to find a suitable follow up to last week’s Geocaching extravaganza. Our brief - to find something that combines news about the very latest technology, but which also raises fundamental questions about life in the 21st century. Then it got to 3pm on Friday, and we couldn’t be bothered. So we took a different path, and thought we’d ask Tom Dickson this simple question - “Will it blend?”
We know that the site has been around for a while – it’s a classic example of a great viral campaign. If you’re not familiar with ‘Will it Blend?’ – video clips are posted regularly of seemingly random objects getting smashed up in an industrial-strength blender. It really is the height of Friday afternoon sillyness.
Our current favourite clip provides the key piece of info we’re all keen to know about the new Apple iPad: If any of you have other examples of hilarious viral ad campaigns then please let us know. And if you’d like to see if something blends, send your suggestions to: http://www.blendtec.com/willitblend/suggestions.aspx.