I was doing my usual bit of snooping around competitor analysis by looking at some other ISPs website this morning when I made an interesting discovery on the Pipex website.
The first interesting thing for me when I went to the site was that it automatically defaulted to the Business Broadband side of the brand. Now, when you go to have a look at the Residential Broadband products I was a little surprised. One of the first things that you notice is that you’re now actually on the Tiscali website and their Residential Product page.
Tiscali had previously stated that they had planned on using Pipex as the Business Broadband arm, but I don’t think that any of us were expecting them to completely shelve the Pipex product pages in quite such a sensational manner.
With Pipex being one of PlusNet’s rivals over a number of years, it’s a shame to see the disappearance of what was once a strong residential brand, although perhaps tainted somewhat by the re-emergence of the Hoff
From a personal note, it’s also a shame to me. Pipex were the first ISP I worked for, when I joined them way back in 2002 and spent many a day working on their Technical helpdesk.
Interestingly, the Freedom2Surf website remains unchanged, although similar changes have happened to the Bulldog website.
As a footnote, I also came across an interesting piece of news here, which suggests that Tiscali believe that they will be able to announce their purchase by the end of April.