Think you could do better than Nigella? A new startup has just launched allowing anyone to put together the cookbook of their dreams. Sounds like a neat idea.
New startup TasteBook launches on Wednesday morning, with a lot of help from Condé Nast: an investment from their Internet unit (CondéNet) as well as a partnership with Epicurious, a Condé Nast property. TasteBook is a service that lets users take their favorite recipes from partner sites (starting with Epicurious) and create printed cookbooks that are delivered to them and/or friends. Users can add their own recipes as well, and customize the book with their name and other information. Blurb, which was recently in the news, is somewhat similar but does not focus on recipes. A book with 100 recipes costs $35. TasteBook is based in Berkeley, California. It was founded in February 2007 by Kamran Mohsenin, the co-founder of Ofoto (now the Kodak Gallery), and Greg Schroeder, formerly the chief technical architect of Ofoto. Source: TechCrunch