You can tell the Internet has gone mainstream when the majority of people at Internet World are wearing Suits. :-) and they want to tell you (for only £1k) how to get to No.1 on Google.
However, amongst the presentations that are nothing more than souped up adverts for their services, stand a couple of innovative businesses which really demonstrate the power of the Internet and how its revolutionising certain parts of the marketplace. Once such business is Lulu.com
Lulu.com has been around a while (its on version 20 (that twenty not two point oh! ;-) ) and has brought the printing press into the home study. It basically allows anyone who has written a book have it published in single copies and sell it through the marketplace on Lulu's website. Read that last sentence again! You can write a book and have it published in printed format (so it actually looks just like a paperback that you bought from the high street retailers) in a volume of ONE.
So you really have no excuse in writing your autobiography now ;-)
This "print on demand" solution is a great example of technology empowering everyone in something that is as old as the written word in a new and exciting way.
p.s. My feet really ache. Internet World needs more seats in the presentation areas :-) and you don't n.eed to spent a grand on getting to No.1 in Google listings you can do it yourself by following some simple techniques which I'll write about shortly