I've posted about "the long tail" previously and today I have a site which sits amongst numerous other sites of the same genre but tries to be slightly different.
On the website for Dating for Debtors it states:-
"Welcome to Dating for Debtors. This site is designed to give people in debt a free and easy way to find friendship, relationships, romance or maybe even marriage at a time in their lives when they might be feeling alone and isolated because of their financial worries. Rather than let money problems create a wall between people, we want to use it to help people find others so they are not alone."
Interesting approach to making yourself stand out in the crowd - but how do you make money from them? :-)