cancel
Showing results for 
Search instead for 
Did you mean: 

Plusnet changes PR agency

alext05
Grafter
Posts: 162
Registered: 16-12-2013

Plusnet changes PR agency

15 REPLIES
Moderator
Moderator
Posts: 18,007
Thanks: 1,449
Fixes: 154
Registered: 11-01-2008

Re: Plusnet changes PR agency

Quote
Chris McCafferty, founder of Kaper, said: "Plusnet set us an exciting brief to attract new audiences and build an even stronger relationship with its existing customer base. We admire its ambitious yet down-to-earth approach and are looking forward to working with both the in-house team and our sister agency Karmarama to create a modern and integrated PR strategy."

Lol. Just. Lol

Customer / Moderator / If it helped click the thumb / If it fixed it click 'This fixed my problem'

Community Veteran
Posts: 1,656
Registered: 13-06-2007

Re: Plusnet changes PR agency

Been using Karmarama for a few years now, as agencies go they are pretty good!
Community Veteran
Posts: 5,512
Thanks: 555
Fixes: 1
Registered: 21-03-2011

Re: Plusnet changes PR agency

Will Kaper be able to paper over the cracks created by the suits?
Now Zen, but a +Net residue.
leader
Grafter
Posts: 261
Registered: 02-02-2013

Re: Plusnet changes PR agency

Its a bigger job than just hiding network graphs  from au's,  sm, press, click sites & armchair forum enthusiasts  otherwise known as "commercially sensitive" Smiley)
Those algo scrapers picking up  plusnet + network problem +bgn  + WBMC  + L2TP  + Scaling
Estragon
Rising Star
Posts: 811
Thanks: 10
Registered: 07-02-2012

Re: Plusnet changes PR agency

What about this gem from Sarah Pepworth, head of marketing at Plusnet?
Quote
Kaper demonstrated real creativity and vision, offering fresh, insight-driven ideas to match our brand ambitions. Its collaborative relationship with Karmarama will enable us to build an integrated campaign strategy to achieve fame and cut-through for the business.

If she is representative of the rest of the senior management, no wonder we have the recent long-term customer discontent.
The reference in your (dvorak) quotation to "build an even stronger relationship with its (Plusnet's) existing customer base" is hilarious, given the CEO-initiated policy changes since he joined from BT.
1) Wreck the Digital care team.
2) Emasculate its successor.
3) Go-ahead for the clearly insane market-ignorant and accountant-ignorant 40/20 product. (I wonder if Sarah Pepworth had anything to do with that, as Head of Marketing?)
4) The controversial dropping of that in favour of 40/2, consigning Plusnet to the lowest end of the FTTC market, where the 40/10 would pick that up plus many mid-market users.
5) The latest withdrawal of any sensible ticket system for people who don't have all day to partake of an online chat or a phone call wait + conversation, possibly in a busy office and definitely in most non-office jobs.
6) The latest complete loss of the loading graphs. Commercially sensitive my eye! Though the Colindale etc. ones were apparently only about half the live connections to the BTW cloud, so largely irrelevant and definitely not commercially sensitive. Any more so than saying they have 100 staff would be. The Gateway graph did give the approximate number of customers, assuming it included all of them, but seeing as Plusnet's parent company does have to declare how many customers it has on an annual (quarterly?) basis I hardly see Plusnet's figures as hugely significant.
7) I'm sure I started with another recent one, but it now slips my mind.
IanSn
Grafter
Posts: 492
Thanks: 5
Registered: 25-09-2011

Re: Plusnet changes PR agency

Continues a trend seen near everywhere these days as PR and marketing become ever more distant from practical reality.
At least haven't heard the 'customer experience' buzzword yet - but it can't be too long a wait...
(Have to say, I have no complaints about my own service with PlusNet. But reading threads on here is getting pretty depressing.)
Community Veteran
Posts: 19,100
Thanks: 437
Fixes: 21
Registered: 31-08-2007

Re: Plusnet changes PR agency

Quote from: dvorak
Lol. Just. Lol

Grin Grin Grin Cry
Luzern
Seasoned Pro
Posts: 3,073
Thanks: 274
Fixes: 2
Registered: 31-07-2007

Re: Plusnet changes PR agency

Is the new agency a part of Perfect Curve? Roll eyes Crazy
No one has to agree with my opinion, but in the time I have left a miracle would be nice.
alext05
Grafter
Posts: 162
Registered: 16-12-2013

Re: Plusnet changes PR agency

I have to admit I had to google Perfect Curve.  Grin
http://www.bbc.co.uk/programmes/p00vyhth
Kaper and Karmarama duo could be as zany, for what we know.
Community Veteran
Posts: 8,300
Thanks: 817
Fixes: 9
Registered: 02-08-2007

Re: Plusnet changes PR agency

'working with inhouse team'
They would learn a lot more checking these forums out and look at what customers are saying rather than spend time thinking up fancy slogans and adverts.
rongtw
Seasoned Hero
Posts: 6,795
Thanks: 1,413
Fixes: 12
Registered: 01-12-2010

Re: Plusnet changes PR agency

They will never do anything as simple as ask the customers  Cheesy
Asus ROG Hero Vii Z97 , Intel i5 4690k ,ROG Asus Strix 1070,
samsung 850evo 250gig , WD black 2 TB . Asus Phoebus sound ,
16 gig Avexir ram 2400 , water cooling Corsair H100i gtx ,
Corsair 750HXI Psu , Phanteks Enthoo pro case .
hapless
Grafter
Posts: 35
Registered: 26-05-2013

Re: Plusnet changes PR agency

Quote from: lucerne
Is the new agency a part of Perfect Curve? Roll eyes Crazy

Got series 1 & 2 sat here in the office with me!!!
Community Veteran
Posts: 1,840
Thanks: 102
Fixes: 6
Registered: 21-01-2013

Re: Plusnet changes PR agency

Quote from: gleneagles

They would learn a lot more checking these forums out

I predict the pr types will take over this forum and rename it a community.  Roll eyes
That's what happened at O2 about 12 months before it was sold.
Community Veteran
Posts: 1,136
Thanks: 2
Registered: 30-07-2007

Re: Plusnet changes PR agency

psst, the forum is already branded as part of the community website.
Talk about changing from asbestos to concrete after the reactor has already melted down.
Horses and stable doors, etc.
F9 member since 4 Sep 1999
F9 ADSL customer since 27 Aug 2004
DLM manages your line the same way DRM manages your rights.
Look at all the pretty graphs! (now with uptime logging!)