Plusnet changes PR agency

[#1]

http://www.prweek.com/article/1354811/plusnet-replaces-kazoo-kaper
More bad news on the way?

[#2]

Quote

Chris McCafferty, founder of Kaper, said: "Plusnet set us an exciting brief to attract new audiences and build an even stronger relationship with its existing customer base. We admire its ambitious yet down-to-earth approach and are looking forward to working with both the in-house team and our sister agency Karmarama to create a modern and integrated PR strategy."

Lol. Just. Lol

[#3]

Been using Karmarama for a few years now, as agencies go they are pretty good!

[#4]

Will Kaper be able to paper over the cracks created by the suits?

[#5]

Its a bigger job than just hiding network graphs  from au's,  sm, press, click sites & armchair forum enthusiasts  otherwise known as "commercially sensitive" :))
Those algo scrapers picking up  plusnet + network problem +bgn  + WBMC  + L2TP  + Scaling

[#6]

What about this gem from Sarah Pepworth, head of marketing at Plusnet?

Quote

Kaper demonstrated real creativity and vision, offering fresh, insight-driven ideas to match our brand ambitions. Its collaborative relationship with Karmarama will enable us to build an integrated campaign strategy to achieve fame and cut-through for the business.

If she is representative of the rest of the senior management, no wonder we have the recent long-term customer discontent.
The reference in your (dvorak) quotation to "build an even stronger relationship with its (Plusnet's) existing customer base" is hilarious, given the CEO-initiated policy changes since he joined from BT.
1) Wreck the Digital care team.
2) Emasculate its successor.
3) Go-ahead for the clearly insane market-ignorant and accountant-ignorant 40/20 product. (I wonder if Sarah Pepworth had anything to do with that, as Head of Marketing?)
4) The controversial dropping of that in favour of 40/2, consigning Plusnet to the lowest end of the FTTC market, where the 40/10 would pick that up plus many mid-market users.
5) The latest withdrawal of any sensible ticket system for people who don't have all day to partake of an online chat or a phone call wait + conversation, possibly in a busy office and definitely in most non-office jobs.
6) The latest complete loss of the loading graphs. Commercially sensitive my eye! Though the Colindale etc. ones were apparently only about half the live connections to the BTW cloud, so largely irrelevant and definitely not commercially sensitive. Any more so than saying they have 100 staff would be. The Gateway graph did give the approximate number of customers, assuming it included all of them, but seeing as Plusnet's parent company does have to declare how many customers it has on an annual (quarterly?) basis I hardly see Plusnet's figures as hugely significant.
7) I'm sure I started with another recent one, but it now slips my mind.

[#7]

Continues a trend seen near everywhere these days as PR and marketing become ever more distant from practical reality.
At least haven't heard the 'customer experience' buzzword yet - but it can't be too long a wait...
(Have to say, I have no complaints about my own service with PlusNet. But reading threads on here is getting pretty depressing.)

[#8]

Quote from: dvorak

Lol. Just. Lol

[#9]

Is the new agency a part of Perfect Curve?

[#10]

I have to admit I had to google Perfect Curve. 
http://www.bbc.co.uk/programmes/p00vyhth
Kaper and Karmarama duo could be as zany, for what we know.

[#11]

'working with inhouse team'
They would learn a lot more checking these forums out and look at what customers are saying rather than spend time thinking up fancy slogans and adverts.

[#12]

They will never do anything as simple as ask the customers 

[#13]

Quote from: lucerne

Is the new agency a part of Perfect Curve?

Got series 1 & 2 sat here in the office with me!!!

[#14]

Quote from: gleneagles

They would learn a lot more checking these forums out

I predict the pr types will take over this forum and rename it a community. 
That's what happened at O2 about 12 months before it was sold.

[#15]

psst, the forum is already branded as part of the community website.
Talk about changing from asbestos to concrete after the reactor has already melted down.
Horses and stable doors, etc.