Plusnet Broadband now from £1.99 pcm new customers

[#1]

Plusnet Broadband from £1.99 pcm new customers
Essentials Broadband and calls package
10GB monthly limit, £1.99 pcm
With unlimited access between Midnight and 8am
(Plus £14.50 line rental)
Unlimited Broadband and calls package
For Unlimited, it's £3.25 pcm.
(Plus £14.50 line rental)
Both minimum 12 month contracts
Other packages available
http://www.plus.net/home-broadband/
(I've not seen it this low before)

[#2]

Prices are on the increase then as it was £1.99 and then it went up to £2.99 for unlimited.
Are they doing a rubbish month of deals?  May be worth waiting until next month.
If customer feedback on their pricing was like you old school reports, Plus Net's would read

MUST TRY HARDER

[#3]

£1.99? That's ridiculously expensive.
I could buy six Creme Eggs with that much money.