I don't much care for the new product line-up as it in no way addresses my usage patterns, but whatever, I assume PN have done their sums and decided it works for them.
However, I REALLY strongly object to this nonsense with headline-grabbing prices and minute small-print about real prices, which in itself is highly confusing as it is geographically variable. 
I used to be quite happy that I was with an ISP that may have been a teensy bit more expensive of the face of it, but was, in their own words, "open and honest". Now, frankly, I'm somewhat embarrassed to be associated with them - I may as well slink off to Titscali with the rest of the zombies.
I'm sorry you feel that way.
The service you get from us isn't changing. However, what needed to change is the products, and the way we stack up against our competitors. As a business we need to drive sales, in what is a very very competitive market. We're confident that the new products will do that.
We do quote the ongoing price on the sales page, and the pop-up, and the signup journey itself, we're not trying to hide this in any way.