Over the past year it’s been hard to ignore the trend in online viral charity fundraising drives – #nomakeupselfie raised £8 million in less than a week, whilst the ALS Ice Bucket Challenge raised £62,000,000 over the course of its lifetime. We have had the chance to work with some incredible charities here at Plusnet, such as the Jane Tomlinson Appeal, so we thought we’d take a look at how both your own charity and yourself can emulate the success of others by setting a trend and getting something to go viral online.
What makes something viral?
Things go viral so quickly and frequently that we have almost become immune to it, but what actually is “going viral”? Going viral is when a video or image is shared (usually on social media) by many people, and with each share the content gets more well-known, thus generating more shares until it becomes so well-known that it stops being shared.
Gangnam Style is one of the most-watched of all time, breaking the two billion-view count on YouTube alone. Even a million views might seem insurmountable for charities, but that’s not the case – Invisible Children’s video “KONY 2012” has amassed nearly 100,000,000 views despite being has amassed nearly 100,000,000 views despite being 30 minutes long.
Igor Beuker of ViralBlog.com says, “When looking at the viral hits #icebucketchallenge and #nomakeupselfie, charities should understand that they can fuel their own fundraising by adding viral marketing.”
|789,249,693||Charlie Bit My Finger||http://www.youtube.com/watch?v=_OBlgSz8sSM|
|284,436,079||Evolution of Dance||http://www.youtube.com/watch?v=dMH0bHeiRNg|
|15,827,260||Jacket – SOS Children’s Villages||http://www.youtube.com/watch?v=L9O8j9QPZc8|
|12,285,736||Girls Going Wild – Red District||http://www.youtube.com/watch?v=y-a8dAHDQoo|
|6,471,005||First world Problems||http://www.youtube.com/watch?v=fxyhfiCO_XQ|
|3,993,405||Fragile Childhood – Monsters||http://www.youtube.com/watch?v=XwdUXS94yNk|
|1,070,839||Ohio State Marching Band||http://www.youtube.com/watch?v=9UFW72NeTgg|
So how can charities make it work for them?
The success of the #nomakeupselfie and Ice Bucket Challenge lied in their fun, easy to share nature coupled with the implied peer pressure of it being on social media. As people took part in the trends they were able to “nominate” people they wanted to also take part, and with it being on social media, they could upload it to Facebook or Twitter and share with their friends.
Don’t ask for too much
It’s important to keep the ask short and sweet – both in terms of what you’re asking people to do and how much you want them to donate. Although a donation of £10 would help, you are more likely to get someone to donate £3, and each £3 donation adds up. The same goes for what you’re asking people to do – the simpler it is, the more likely people will do it.
What do charities have to say about it?
We spoke to Jon Smith, Head of E-Commerce at YHA (England and Wales) and he said, “Having observed the incredible success of the Ice Bucket Challenge earlier this year, and similar charity campaigns on social media before it, I’m keen to discover how we might replicate such ideas to raise awareness of YHA.
Obviously, just how ‘viral’ something goes still appears to be very much the luck of the draw! But it’s certainly something we’re keen to try in the near future.”
Have you taken part in a viral charity fundraiser? Perhaps you’re doing Movember this year? Let us know in the comments.
Former England Cricket captain Michael Vaughan officially launched the first Plusnet Yorkshire Half Marathon-Sheffield. The new race, organised by Run For All in partnership with Sheffield City Council, will attract thousands of runners and spectators to the city on Sunday 12th April 2015 and help to raise money for various good causes and charities.
We first announced the event back in September, but we’re now delighted to announce further details of the race and the route the course will take around the city.
The race and route
The race itself contains a triple challenge, where entrants can be crowned ‘King of the Hill’ in a timed hill climb, a 10K sprint section and cross the finishing line ahead of the field to lift the Plusnet Yorkshire Half Marathon-Sheffield title.
Andy Baker, CEO of phone and broadband provider Plusnet, the half marathon’s title sponsors, said: “This is our home city so we are obviously delighted to be involved with a new event that we are sure will become a key part of the city’s sporting calendar. Plusnet is always keen to get involved in major community events like this, that will raise thousands of pounds for good causes, we couldn’t be prouder to be headline sponsors.”
The race starts in the city centre before heading out down Ecclesall Road before heading up towards Ringinglow. Heading out along country lanes, passing the famous Norfolk Arms, the route offers superb views of Sheffield and the Peak District. Heading back downhill the runners come back down Ecclesall Road before heading to the grand finish at the Town Hall.
Sara Birkinshaw, of Run For All, said: “We are really looking forward to bringing this new event to Sheffield next spring in partnership with the City Council. With its triple challenge, scenic route and city centre start and finish, we are sure we can create a colourful event with a great atmosphere and one of which Sheffield can be proud.”
For more information and to enter either the half marathon or the Arena Group Mini and Junior Runs, go to http://www.runforall.com.
Starting today, you can receive Plusnet Unlimited Business Broadband from just £4 per month, when you take line rental.
New customers can sign up to receive Plusnet Unlimited Business Broadband from only £4 per month for the first 12 months, £13 per month thereafter on a 24 month contract. Line rental at £10.50 per month applies throughout.
Sign up online before the 6th January 2015 to take advantage of this fantastic Business Broadband offer.
By taking our Unlimited Business Broadband you’ll no longer need to worry about unexpected usage charges and more people can be online at the same time. The price includes both the cost of installation and your router*, plus you get a dedicated Business Support Team and 24/7 free phone access to our UK call centre.
To sign up for this deal you can visit our website at http://www.plus.net/business.
Terms and conditions
Available to new Plusnet Business customers who sign up to a 24 month contract and take Plusnet Unlimited Business Broadband with Plusnet Business Line Rental. For customers signing up by 6th January 2015 at http://www.plus.net/business.
For Unlimited Business Broadband, if you are located in a low cost area and take Plusnet Business Line Rental at £10.50 a month you pay £4.00 a month for the first 12 months, then £13.00 a month from month 13 (otherwise £9.00 a month for the first 12 months, then £18.00 a month from month 13).
*Router delivery of £4.99 applies, should you choose one. Prices exclude VAT at 20%.
What do you look for in game music? If you were following our Twitter account during our recent Gaming Week, we asked our followers for their suggestions.
For instance, is it epic songs complete with music videos, like ‘Sadame’ from Tenchu: Wrath of Heaven? This majestic song accompanies the games’ introductory cut scene, and boy does it set the scene! It contains dramatic sword wielding, ninja action, and shows the game’s biggest villain almost killing the main character.
Or perhaps you prefer MIDI revisions of Russian folk songs? The ‘Tetris Theme Tune’ is actually the melodic line from a song called Korobeiniki, whose lyrics allude to the courtship of a peddler and a girl. This is far from the only example of classical songs recontextualised as video game soundtracks: Satie’s ‘Je Te Veux’ is used in the NES game ‘Binary Land’.
Maybe your favourite video game music is iconic and composed exclusively for the series? Think the famous Mario theme, the wonderful Ocarina compositions from the Ocarina of Time, or any of the excellent songs from the Sonic series.
Speaking of Sonic, let’s revisit the epic songs complete with music videos category with this absolute monster (complete with slap bass intro):
Perhaps fully scored soundtracks by world-renowned composers are more your thing? Think Nobou Uematsu’s efforts for Final Fantasy or Koji Kondo’s efforts for The Ocarina of Time (music so good we mentioned it twice).
And who can forget some of the more archaic, obscure choices – but still resonating nonetheless – like Commodore 64’s Arkanoid: Revenge of Doh?
What’s your favourite piece of game music? Add your suggestions below – we are on the hunt for the nation’s favourite!
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