If you’re getting set for the assault on the high street reductions today, it comes as no surprise to us given a recent Plusnet survey reveals that half of Brits (50%) take pride in knowing that they have bagged a bargain. With many high street chains and supermarkets - once known for focusing on premium price products - now changing tack and focusing on price matches and value products, our survey found people love getting something for a snip of the price. However, there’s a wide geographical divide with 61% of people from the North East being proud of getting something for a bargain, compared to just 39% of people in the South East. Read on for more interesting facts and figures ...
Plusnet is half price
If you’re buried deep in your Christmas TV schedule, you may have already seen our new TV advert that launched today. We’re offering a tantalising 12 months half price on Plusnet Essentials and Plusnet Unlimited broadband and 6 months half price on both Fibre broadband packages, when you take home phone.
A British Love Affair
With Britain having taken centre stage in global events this year it's interesting to note that 42% of people feel proud to own something that is made in Britain. Retail experts such as Mary Portas have been flying the flag for brand Britain this year while a number of high profile brands such as Burberry, Gordon’s Gin and Pimms have adopted the Union Jack in their products, packaging and marketing. While Britain was seemingly swept up in a wave of national jubilation it is the younger generations that seem less affected with just 36% of 18-24 year-olds being proud of owning something made in Britain compared to 46% of 55-64 year-olds. There is also another clear geographical split; only 35% of Londoners said they were proud to have something with British heritage, making them the least proud across the country. In contract, the Welsh came top with 47% of people saying they were proud to own something of British heritage.
You’re a celebrity, get me out of here!
Perhaps the biggest surprise of the survey was the lack of impact that celebrity endorsement appears to have on people. Despite brands spending billions of pounds every year on celebrity endorsements and David Beckham reported to have earned over £13m* this year in sponsorships, just 10% of people are willing to admit that they are swayed by celebrities, and proud to have something that has been endorsed by a famous name. As may be expected the younger generations are the most open to celebrity endorsements with 25-34 year-olds scoring 20% compared to just 5% of 55-64 year-olds. The South East appears to be the most discerning region of the country with just 5% proud of celebrity endorsement compared to 17% in the North West. Jamie Ford, Plusnet CEO, said:
"We understand that people are looking at ways of saving money and believe that people shouldn’t have to compromise on quality to do that. We pride ourselves on offering value for money products, with a first class service.”
* Source: Brand Republic Have you braved the Boxing Day sales? Why not tell us what bargains you’ve picked up...