can some one tell me wy my dsldevice.lan ping is so high?

[#1]

hy guys
can some one tell me wy my  dsldevice.lan ping is so high? try restarting
Microsoft Windows XP [Version 5.1.2600]
(C) Copyright 1985-2001 Microsoft Corp.
C:\Documents and Settings\xp>tracert bbc.co.uk
Tracing route to bbc.co.uk [212.58.224.138]
over a maximum of 30 hops:
 1    81 ms    99 ms    99 ms  dsldevice.lan [192.168.1.254]   <---------------------------------------
 2    26 ms    36 ms    19 ms  lo0-central2.thn-ag1.plus.net [195.166.128.227]
 3    29 ms    19 ms    25 ms  gi1-6-121.thn-gw1.plus.net [84.92.6.104]
 4    77 ms    19 ms    27 ms  te2-3.thn-gw2.plus.net [212.159.1.58]
 5    20 ms    18 ms    20 ms  rt0.thdo.bbc.co.uk [212.58.239.25]
 6    18 ms    19 ms    23 ms  212.58.238.133
 7    19 ms    18 ms    18 ms  virtual-vip.thdo.bbc.co.uk [212.58.224.138]
Trace complete.

many thanks

[#2]

It always is with a Thompson Speedtouch router - something to do with the way the priorities are set up in the firmware