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Q3. How is your personally identifiable information used and shared?
A3. As described in detail below, The Walt Disney Family of Companies may use your personally identifiable information in many ways, including sending you promotional materials, and sharing your information with third parties so that these third parties can send you promotional materials. (By "promotional materials," we mean communications that directly promote the use of Web sites, or the purchase of products or services.) As outlined below in A4, you may "opt out" of certain uses of your personal information.
General Provisions for Sharing and Use by The Walt Disney Family of Companies, Licensees and Co-Branding Participants
Personally identifiable information collected under this Privacy Policy is shared among and used by The Walt Disney Family of Companies for many purposes. For example, The Walt Disney Family of Companies may use your personal information to send you promotional materials about goods and services (including special offers and promotions) either offered by The Walt Disney Family of Companies or offered by third parties. These promotional materials may be sent to you by postal mail, e-mail or other means. You may opt out of receiving these communications as provided in A4 below. Please keep in mind, however, that when you purchase or request products or services (or information about products or services) from a particular member of The Walt Disney Family of Companies, promotional materials about goods and services offered by another member of The Walt Disney Family of Companies and/or by a third party may accompany delivery of the product, service or information that you have requested. We refer to sending you promotional materials in these circumstances as "Fulfillment Uses" of your personal information. Because these promotional materials accompany products, services or information that you have requested, your opt-outs for Individual Disney Companies, The Walt Disney Family of Companies and Third Parties under A4 below will not apply to any of these Fulfillment Uses.
The Walt Disney Family of Companies may also use your personal information for many purposes other than sending you promotional materials. (We refer to all of these types of uses of your personal information that do not involve the sending of promotional materials as "Operational Uses.") For example, we may use your information to complete transactions requested by you (such as your purchase of a product or service offered on our Web sites), or to send you administrative communications either about your account with us or about features of our Web sites, including any future changes to this Privacy Policy. As another example of Operational Uses, we may share your personal information with the Walt Disney World Resort telephone reservations center so that the reservations center operators are able to respond immediately to your questions or requests when you call, rather than asking you to provide your information a second time. Because these uses of your personal information do not involve sending you promotional materials, your opt-outs under A4 below will not apply to any of these Operational Uses.
In addition to using your personal information within The Walt Disney Family of Companies, The Walt Disney Family of Companies may share your personal information with companies that offer products and/or services under brand names or using characters or other intellectual property of The Walt Disney Family of Companies. These companies are called "licensees." For example, a company that publishes and sells books under the "Disney" brand would be such a licensee. The Walt Disney Family of Companies may also share your personal information with companies that offer products and/or services that are co-branded using brand names of The Walt Disney Family of Companies. These companies are called "co-branding participants." For example, the Disney's Visa Card is co-branded with the bank that issues that credit card. When The Walt Disney Family of Companies shares personal information with third parties acting as licensees and co-branding participants, these licensees and co-branding participants are restricted by contract from using the personal information for any marketing or promotional purpose that is not related to a licensed or co-branded product or service. Finally, to further protect your privacy, these licensees and co-branding participants' use of personal information shared with them under this Privacy Policy is subject to the same opt-out rights (and limitations upon those rights) that apply to use of personal information by members of The Walt Disney Family of Companies under A4 below.
Finally, The Walt Disney Family of Companies may take your personally identifiable information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of The Walt Disney Family of Companies to aggregate or de-personalize your personal information, and The Walt Disney Family of Companies may use and/or share with third parties the resulting non-personally identifiable information in any way.
Non-Registered Transactions with The Walt Disney Family of Companies
You may engage in some transactions on our Web sites without registering and logging on the Web sites. These transactions may include purchasing products and services, entering contests and sweepstakes, and requesting special promotional materials such as catalogs, vacation planning kits, coupons and reminder e-mails. These transactions may be either with us or with other members of The Walt Disney Family of Companies. (We refer to all of these transactions that you engage in without registering and logging on our Web sites as "Non-Registered Transactions.") An example of a Non-Registered Transaction would be when you purchase items from DisneyShopping.com without registering and logging on that Web site. The following paragraphs of this "Non-Registered Transactions with The Walt Disney Family of Companies" section describe the special provisions of this Privacy Policy that apply to Non-Registered Transactions.
When you engage in a Non-Registered Transaction with a member of The Walt Disney Family of Companies: (a) personal information that you provide during your transaction will not be shared with any third party, and (b) you will have the opportunity to opt out (as described in A4 below) of allowing personal information that you provide during your transaction to be used by members of The Walt Disney Family of Companies to send their promotional materials to you. If you permit members of The Walt Disney Family of Companies to send you promotional materials, you may withdraw the permission (i) during a subsequent Non-Registered Transaction or (ii) by clicking here and following the instructions. If you withdraw a permission and subsequently engage in another Non-Registered Transaction, you again may grant permission at the time of that transaction to allow members of The Walt Disney Family of Companies to send their promotional materials to you. In some instances, if you grant a permission and subsequently withdraw that permission within 30 days (or you withdraw a permission and subsequently grant a new permission within 30 days), your subsequent action may be disregarded. Therefore, to be certain that any modification of your permission status will be effective, please wait 30 days before making any such modification.
If you withdraw a permission by following the procedures described in the previous paragraph, it may take up to thirty (30) days (unless a shorter time period is required by applicable law) for members of The Walt Disney Family of Companies to stop sharing your personal information for promotional purposes with other members of The Walt Disney Family of Companies. In addition, it may take up to ninety (90) days (unless a shorter time period is required by applicable law) for members of The Walt Disney Family of Companies to stop using your personal information for promotional purposes. Finally, please keep in mind that, if you have not consistently used the same postal and email addresses on our Web sites, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information on our Web sites, systems maintained by members of The Walt Disney Family of Companies may have varying contact information for you. Accordingly, it may not always be possible to match your new opt-out choices with your personal information that you previously have provided.
In addition, please note that A4 of this Privacy Policy describes various exceptions that apply to opt-out choices you may make, and these exceptions apply to any choices that you make regarding the use of your personal information that you provide during Non-Registered Transactions.
Finally, please remember that the opt-out choices that you make during Non-Registered Transactions will not affect the opt-out choices that you make while registered and logged on to our Web sites, and the opt-out choices that you make while registered and logged on to our Web sites will not affect the opt-out choices that you make during Non-Registered Transactions.
Third Parties Offering Promotions, Products, or Services
Subject to your opt-out choices (see A4 below), The Walt Disney Family of Companies may share your personal information with selected third parties so that they can send you promotional materials about goods and services (including special offers and promotions) offered by them. (We call this type of sharing "promotional sharing" or sharing for "promotional purposes.") When sharing your information for promotional purposes, The Walt Disney Family of Companies attempts to select only reputable companies that offer high quality products and services. Moreover, The Walt Disney Family of Companies will not share your e-mail address with third parties for promotional purposes, except when you consent to such sharing in the course of your participation in a Sponsored Activity as described below. When The Walt Disney Family of Companies shares your personal information with a third party under any circumstance described in this "Third Parties Offering Promotions, Products, or Services" section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your personal information.
In addition to the promotional sharing that is subject to your opt-out choices under A4 below, The Walt Disney Family of Companies may also share your information when you engage in certain activities on our sites that are sponsored by third parties, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. The Walt Disney Family of Companies may also share your personal information when you respond to promotional materials from The Walt Disney Family of Companies and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. (We refer to all of these activities and requests as "Sponsored Activities.") When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate's privacy practices. Since you will have consented to this specific instance of sharing of your personal information, the opt-out choice for "Third Parties" described in A4 below will not apply.
Companies That Facilitate Communications and Transactions with You
Sometimes The Walt Disney Family of Companies hires companies to help provide products or services, like a shipping company that delivers a package or a company that helps fulfill prizes for a sweepstakes. In those instances, there is a need to share your information with these companies. Sometimes The Walt Disney Family of Companies also works with other companies who help either gather your information or communicate with you, such as a company that helps to provide customer service. Your opt-out choices under A4 below will not apply to sharing by The Walt Disney Family of Companies of your personal information with any of these companies. Nonetheless, except as separately permitted by other provisions of this Privacy Policy, these companies are allowed to gather, receive, and use your information only for the purposes described in this paragraph or to facilitate compliance with laws.
Companies That You Previously Authorized to Obtain Your Information
In certain circumstances, your dealings with a third party may have authorized that third party to obtain your personal information from The Walt Disney Family of Companies and to use that information in accordance with the third party's own privacy practices and policies. For example, in using an online shopping service (such as the shopping services offered by Internet portals that refer the portal's users to third-party merchants), you may have authorized that shopping service to obtain from the service's participating third-party merchants (including The Walt Disney Family of Companies) information about your purchases conducted through the shopping service. In such circumstances, your opt-out elections under A4 below will not apply to sharing of your personal information by The Walt Disney Family of Companies. Nonetheless, The Walt Disney Family of Companies will provide such companies only the information that you authorized (except as separately permitted under other provisions of this Privacy Policy). In the example given above, the shopping service would be provided only information concerning purchases you made from The Walt Disney Family of Companies through that shopping service, and would not be provided any other information concerning you, unless any additional sharing of your personal information were separately permitted under another provision of this Privacy Policy.
Purchase or Sale of Businesses
From time to time, we may purchase a business or sell one or more of our businesses (or portions thereof) and your personally identifiable information may be transferred as a part of the purchase or sale. In the event that we purchase a business, the personally identifiable information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so. In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy). In light of this protection, your opt-out choices under A4 will not affect our right to transfer your information to a purchaser in these circumstances. The provisions of this paragraph will also apply in the event that one or more businesses of any other member of The Walt Disney Family of Companies are sold and personal information subject to this Privacy Policy is transferred to a purchaser of those businesses.
Disclosures to Comply With Laws and Disclosures to Help Protect the Security and Safety of Our Web Sites, The Walt Disney Family of Companies and Others
Regardless of any opt-out choices that you make under A4, The Walt Disney Family of Companies will disclose personal information when it believes in good faith that such disclosures (a) facilitate compliance with laws, including, for example, compliance with a court order or subpoena, or (b) will help to: enforce our Terms of Use; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Web sites, The Walt Disney Family of Companies, and/or third parties, including the safety and security of property that belongs to The Walt Disney Family of Companies or third parties.
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Q3. How is your personally identifiable information used and shared?
A3. As described in detail below, The Walt Disney Family of Companies may use your personally identifiable information in many ways, including sending you promotional materials, and sharing your information with third parties so that these third parties can send you promotional materials. (By "promotional materials," we mean communications that directly promote the use of Web sites, or the purchase of products or services.) As outlined below in A4, you may "opt out" of certain uses of your personal information.
General Provisions for Sharing and Use by The Walt Disney Family of Companies, Licensees and Co-Branding Participants
Personally identifiable information collected under this Privacy Policy is shared among and used by The Walt Disney Family of Companies for many purposes. For example, The Walt Disney Family of Companies may use your personal information to send you promotional materials about goods and services (including special offers and promotions) either offered by The Walt Disney Family of Companies or offered by third parties. These promotional materials may be sent to you by postal mail, e-mail or other means. You may opt out of receiving these communications as provided in A4 below. Please keep in mind, however, that when you purchase or request products or services (or information about products or services) from a particular member of The Walt Disney Family of Companies, promotional materials about goods and services offered by another member of The Walt Disney Family of Companies and/or by a third party may accompany delivery of the product, service or information that you have requested. We refer to sending you promotional materials in these circumstances as "Fulfillment Uses" of your personal information. Because these promotional materials accompany products, services or information that you have requested, your opt-outs for Individual Disney Companies, The Walt Disney Family of Companies and Third Parties under A4 below will not apply to any of these Fulfillment Uses.
The Walt Disney Family of Companies may also use your personal information for many purposes other than sending you promotional materials. (We refer to all of these types of uses of your personal information that do not involve the sending of promotional materials as "Operational Uses.") For example, we may use your information to complete transactions requested by you (such as your purchase of a product or service offered on our Web sites), or to send you administrative communications either about your account with us or about features of our Web sites, including any future changes to this Privacy Policy. As another example of Operational Uses, we may share your personal information with the Walt Disney World Resort telephone reservations center so that the reservations center operators are able to respond immediately to your questions or requests when you call, rather than asking you to provide your information a second time. Because these uses of your personal information do not involve sending you promotional materials, your opt-outs under A4 below will not apply to any of these Operational Uses.
In addition to using your personal information within The Walt Disney Family of Companies, The Walt Disney Family of Companies may share your personal information with companies that offer products and/or services under brand names or using characters or other intellectual property of The Walt Disney Family of Companies. These companies are called "licensees." For example, a company that publishes and sells books under the "Disney" brand would be such a licensee. The Walt Disney Family of Companies may also share your personal information with companies that offer products and/or services that are co-branded using brand names of The Walt Disney Family of Companies. These companies are called "co-branding participants." For example, the Disney's Visa Card is co-branded with the bank that issues that credit card. When The Walt Disney Family of Companies shares personal information with third parties acting as licensees and co-branding participants, these licensees and co-branding participants are restricted by contract from using the personal information for any marketing or promotional purpose that is not related to a licensed or co-branded product or service. Finally, to further protect your privacy, these licensees and co-branding participants' use of personal information shared with them under this Privacy Policy is subject to the same opt-out rights (and limitations upon those rights) that apply to use of personal information by members of The Walt Disney Family of Companies under A4 below.
Finally, The Walt Disney Family of Companies may take your personally identifiable information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of The Walt Disney Family of Companies to aggregate or de-personalize your personal information, and The Walt Disney Family of Companies may use and/or share with third parties the resulting non-personally identifiable information in any way.
Non-Registered Transactions with The Walt Disney Family of Companies
You may engage in some transactions on our Web sites without registering and logging on the Web sites. These transactions may include purchasing products and services, entering contests and sweepstakes, and requesting special promotional materials such as catalogs, vacation planning kits, coupons and reminder e-mails. These transactions may be either with us or with other members of The Walt Disney Family of Companies. (We refer to all of these transactions that you engage in without registering and logging on our Web sites as "Non-Registered Transactions.") An example of a Non-Registered Transaction would be when you purchase items from DisneyShopping.com without registering and logging on that Web site. The following paragraphs of this "Non-Registered Transactions with The Walt Disney Family of Companies" section describe the special provisions of this Privacy Policy that apply to Non-Registered Transactions.
When you engage in a Non-Registered Transaction with a member of The Walt Disney Family of Companies: (a) personal information that you provide during your transaction will not be shared with any third party, and (b) you will have the opportunity to opt out (as described in A4 below) of allowing personal information that you provide during your transaction to be used by members of The Walt Disney Family of Companies to send their promotional materials to you. If you permit members of The Walt Disney Family of Companies to send you promotional materials, you may withdraw the permission (i) during a subsequent Non-Registered Transaction or (ii) by clicking here and following the instructions. If you withdraw a permission and subsequently engage in another Non-Registered Transaction, you again may grant permission at the time of that transaction to allow members of The Walt Disney Family of Companies to send their promotional materials to you. In some instances, if you grant a permission and subsequently withdraw that permission within 30 days (or you withdraw a permission and subsequently grant a new permission within 30 days), your subsequent action may be disregarded. Therefore, to be certain that any modification of your permission status will be effective, please wait 30 days before making any such modification.
If you withdraw a permission by following the procedures described in the previous paragraph, it may take up to thirty (30) days (unless a shorter time period is required by applicable law) for members of The Walt Disney Family of Companies to stop sharing your personal information for promotional purposes with other members of The Walt Disney Family of Companies. In addition, it may take up to ninety (90) days (unless a shorter time period is required by applicable law) for members of The Walt Disney Family of Companies to stop using your personal information for promotional purposes. Finally, please keep in mind that, if you have not consistently used the same postal and email addresses on our Web sites, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information on our Web sites, systems maintained by members of The Walt Disney Family of Companies may have varying contact information for you. Accordingly, it may not always be possible to match your new opt-out choices with your personal information that you previously have provided.
In addition, please note that A4 of this Privacy Policy describes various exceptions that apply to opt-out choices you may make, and these exceptions apply to any choices that you make regarding the use of your personal information that you provide during Non-Registered Transactions.
Finally, please remember that the opt-out choices that you make during Non-Registered Transactions will not affect the opt-out choices that you make while registered and logged on to our Web sites, and the opt-out choices that you make while registered and logged on to our Web sites will not affect the opt-out choices that you make during Non-Registered Transactions.
Third Parties Offering Promotions, Products, or Services
Subject to your opt-out choices (see A4 below), The Walt Disney Family of Companies may share your personal information with selected third parties so that they can send you promotional materials about goods and services (including special offers and promotions) offered by them. (We call this type of sharing "promotional sharing" or sharing for "promotional purposes.") When sharing your information for promotional purposes, The Walt Disney Family of Companies attempts to select only reputable companies that offer high quality products and services. Moreover, The Walt Disney Family of Companies will not share your e-mail address with third parties for promotional purposes, except when you consent to such sharing in the course of your participation in a Sponsored Activity as described below. When The Walt Disney Family of Companies shares your personal information with a third party under any circumstance described in this "Third Parties Offering Promotions, Products, or Services" section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your personal information.
In addition to the promotional sharing that is subject to your opt-out choices under A4 below, The Walt Disney Family of Companies may also share your information when you engage in certain activities on our sites that are sponsored by third parties, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. The Walt Disney Family of Companies may also share your personal information when you respond to promotional materials from The Walt Disney Family of Companies and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. (We refer to all of these activities and requests as "Sponsored Activities.") When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate's privacy practices. Since you will have consented to this specific instance of sharing of your personal information, the opt-out choice for "Third Parties" described in A4 below will not apply.
Companies That Facilitate Communications and Transactions with You
Sometimes The Walt Disney Family of Companies hires companies to help provide products or services, like a shipping company that delivers a package or a company that helps fulfill prizes for a sweepstakes. In those instances, there is a need to share your information with these companies. Sometimes The Walt Disney Family of Companies also works with other companies who help either gather your information or communicate with you, such as a company that helps to provide customer service. Your opt-out choices under A4 below will not apply to sharing by The Walt Disney Family of Companies of your personal information with any of these companies. Nonetheless, except as separately permitted by other provisions of this Privacy Policy, these companies are allowed to gather, receive, and use your information only for the purposes described in this paragraph or to facilitate compliance with laws.
Companies That You Previously Authorized to Obtain Your Information
In certain circumstances, your dealings with a third party may have authorized that third party to obtain your personal information from The Walt Disney Family of Companies and to use that information in accordance with the third party's own privacy practices and policies. For example, in using an online shopping service (such as the shopping services offered by Internet portals that refer the portal's users to third-party merchants), you may have authorized that shopping service to obtain from the service's participating third-party merchants (including The Walt Disney Family of Companies) information about your purchases conducted through the shopping service. In such circumstances, your opt-out elections under A4 below will not apply to sharing of your personal information by The Walt Disney Family of Companies. Nonetheless, The Walt Disney Family of Companies will provide such companies only the information that you authorized (except as separately permitted under other provisions of this Privacy Policy). In the example given above, the shopping service would be provided only information concerning purchases you made from The Walt Disney Family of Companies through that shopping service, and would not be provided any other information concerning you, unless any additional sharing of your personal information were separately permitted under another provision of this Privacy Policy.
Purchase or Sale of Businesses
From time to time, we may purchase a business or sell one or more of our businesses (or portions thereof) and your personally identifiable information may be transferred as a part of the purchase or sale. In the event that we purchase a business, the personally identifiable information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so. In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy). In light of this protection, your opt-out choices under A4 will not affect our right to transfer your information to a purchaser in these circumstances. The provisions of this paragraph will also apply in the event that one or more businesses of any other member of The Walt Disney Family of Companies are sold and personal information subject to this Privacy Policy is transferred to a purchaser of those businesses.
Disclosures to Comply With Laws and Disclosures to Help Protect the Security and Safety of Our Web Sites, The Walt Disney Family of Companies and Others
Regardless of any opt-out choices that you make under A4, The Walt Disney Family of Companies will disclose personal information when it believes in good faith that such disclosures (a) facilitate compliance with laws, including, for example, compliance with a court order or subpoena, or (b) will help to: enforce our Terms of Use; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Web sites, The Walt Disney Family of Companies, and/or third parties, including the safety and security of property that belongs to The Walt Disney Family of Companies or third parties.
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