ADSL2+ Pricing

[#1]

First apologies if I am bending/breaking forum rules.
Just saw this pricing structure from ADSL24  and compared it to their standard package - picture below - is this really how the pricing will move in the future.

[#2]

BBYW Option 1 with 3GB is £11.49, so PlusNet is already there, without having to wait for ADSL2+

[#3]

That wasn't really the point of the post - I had assumed that something in the new system was allowing a price reduction.
However further checking - they have changed the off peak times between the two products - sneaky 
Old product

Quote

Off-peak is defined as 22:00 to 08:00 weekdays and Friday 22:00 through to Monday 08:00.

New product

Quote

Off-peak is defined as 1am to 7am seven days a week and offers unlimited usage with no fair usage policy.

[#4]

I'd initially make the point that the following views expressed are of my own and not of PlusNet PLC.
I beleive that the Entanet group caused themselves an amount of pain by giving so much off peak usage (and notably throughout the course of the weekend) and have seen this as an opportunity to reduce the number of off peak hours, in a similar fashion to how Zen did when they released their ADSL Max pricing.
I don't think it's reflective of the ADSL2+ pricing, but an opportunity to shore up some holes in their existing pricing model.

[#5]

Quote from: Jameseh

and have seen this as an opportunity to extend the number of off peak hours

Slight typo or Freudian slip there James

[#6]

Thanks Jim