Today saw the official launch of the world's newest on-line music service, Spotify. Described by some as "Bittorrent-meets-Last.fm", or by Spotify themselves as:
An innovative digital music service offering music fans instant access to a world of music. Spotify enables on-demand streaming of audio content and aim to combat music piracy by offering a superior user experience, while monetising licensed content with both an ad-supported, free-to-the-user model and a premium, paid model. Spotify brings fans closer to the music and artists they love, and provides a marketplace for additional products such as live events, music downloads and more.
We reckon Spotify is pretty interesting eitherway.
Entering such a competitive market is never easy, but a number of Plusnetters have already had a sneak preview and the feedback (even with the adverts on the free version) has been pretty conclusive. Spotify has the potential to not only meet pretty much every music lovers listening requirements, it might also change the way people find and listen to music forever. The big drawback for Spotify of course is that the music is streamed rather than downloaded, and as such you need to be connected to listen. This however doesn't seem to have been much of a drawback in our testing, and as data gets ever more mobile one has to wonder how much of a barrier it will be. If anyone else has a Spotify login feel free to have a listen to our very own products team playlist and share your own in our forums.
Take advantage out of one our SIM only contracts on your mobile in order to always stay connected.