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70% of us watch and surf!

70% of us watch and surf!

70% of us watch and surf!

I just read this article over on Techcrunch and I'm surprised.

The research showed that nearly 70 percent of online British adults who watch television go online while doing so, with 21 percent of 16-24 year olds always using the Internet while watching TV. And more adults who surf the web for content related to what they’re watching on TV are at the same time searching for products which appeared in the show (30 percent) than for the products which were advertised between the shows (27 percent). Brits go online while watching TV. Duh. (Techcrunch)

However, I probably really shouldn't be so surprised. I sit there with my laptop while the TV is on in the background. It's 95% of the time music channels, but the few times a movie is watched, I have to admit to looking at imdb.com and wikipedia articles about the film! I've noticed that most of my friends do the same as well. What about you lot out there? Do you surf in time with the TV? Or do you like your early evening entertainment free from distraction?

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