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YouGov: UK on demand market saturated

DaveyH
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Registered: 15-11-2012

YouGov: UK on demand market saturated

http://advanced-television.com/2013/04/11/yougov-uk-on-demand-market-saturated/
Quote
According to the researcher, 48% of the online population in the UK used digital catch-up services in the last three months. However, among those that did not watch catch-up TV, just 7% said they thought they would start doing so in the next year, compared to 79% that said they were unlikely to. “Among converts there is clearly a huge appetite for content on-demand services in the UK. However, those who don’t currently access content have a limited interest in doing so in the future,” said Shaun Austin, associate director for media consulting at YouGov.

How depressing, and what a out of touch/stuck in past bunch the majority are if this research is remotely accurate...
6 REPLIES
Community Veteran
Posts: 1,850
Registered: 11-08-2007

Re: YouGov: UK on demand market saturated

do you believe that?  everyone i talk to reckons they prefer being able to control when and how they watch whatever they watch.  sound more like some heavy duty wishing going on.
Community Veteran
Posts: 1,894
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Registered: 20-10-2012

Re: YouGov: UK on demand market saturated

Whenever the sample size is omitted I treat the 'researcher's' conclusions with a high degree of suspicion!
Geoff,
York.
alanf
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Re: YouGov: UK on demand market saturated

Quote from: artificer
everyone i talk to reckons they prefer being able to control when and how they watch whatever they watch.

I mostly achieve that with a PVR. I only stream/download TV programmes when I fail to spot in advance something worth watching. Not all broadcast programmes are available to view on demand and a PVR allows me to skip the ads.  A PVR allows me to watch a programme at any future date and not just during a couple of weeks after broadcast.
Streaming as a main way of watching TV seems to me to be a terrible waste of internet capacity.
peter10
Grafter
Posts: 231
Registered: 04-03-2009

Re: YouGov: UK on demand market saturated

I set my DVD recorder if there is something I don't want to miss. Only if the programme has been delayed or I failed to spot it do I resort to using the internet. To be honest there is so little on TV worth watching in the first place. I'm happy to be a member of the out of touch/stuck in past bunch.
nadger
Rising Star
Posts: 4,498
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Registered: 13-04-2007

Re: YouGov: UK on demand market saturated

I've given up recording BBC progs and use iPlayer on Roku.
Main reason is Humax is SD but can watch 720p with Roku.
DaveyH
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Registered: 15-11-2012

Re: YouGov: UK on demand market saturated

Quote from: artificer
do you believe that?

No not for a second. I don't believe its the general view of the consumer, but that of 'old media'
Quote from: alanf

Not all broadcast programmes are available to view on demand and a PVR allows me to skip the ads.

Which highlights my point.
It isn't available because of  the old media content producers/providers/copyright holders/broadcasters mentality WRT streaming/downloads.
This needs to change and the sooner the better.  Linear broadcasting and the recording of is such a crap way of doing things.