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What`s that smell?

WildRose52
Grafter
Posts: 507
Registered: 23-02-2010

What`s that smell?


Peppermint Primary: Sweet smells pumped into the classroom to calm pupils
(Mail Online) :  http://tinyurl.com/3a3yddl

I`m not so much referring to the main story per se, whilst I think many people
would agree that `scents  & sounds` do have beneficial effect on people.
Therefore the experiment on children in the classroom might well prove to be
a good idea.
However, and one little bit of interesting info which I did NOT know about was
when the article stated :-
Quote :
Supermarkets have long used artificial smells such as freshly baked bread
to entice customers through the doors.
At Legoland in Windsor, a coffee shop uses chocolate chip scent to 'soften the
bitter coffee aroma' and to tempt customers to buy cookies and muffins.

Now THAT is something I consider to be very devious!
Bad enough is it that companies and supermarkets target us in so many ways to tell
us what we should buy / what we should eat -  but now it seems they`re even prepared
to scoop to the bottom of the barrel and target our sense of smell as well!
I cant help but wonder :  will `smelly telly` be next?    Grin

6 REPLIES
mentalist3d
Grafter
Posts: 371
Registered: 20-08-2009

Re: What`s that smell?

Companies have been doing that for years in America, and the worst place for it is supposedly the casinos in Las Vegas, everything is designed to try and make you unaware of the passage of time to keep you in the place longer.
Asda (being owned by WalMart) introduced some of the experiments in their UK stores. The music that is played is very low and generic designed to soothe your sub-consciousness so they can slip in advertising (Derren Brown has displayed this technique in shopping centres), and the reason they constantly change the layout is that they know people once they know a layout just get what they need, by changing the layout around, people are then forced to look for around for their items and will then usually pick up extra items they do not need while on the search for stuff they do need.
Its all about using psychological techniques to assault and overwhelm your sense to make you more suggestive to buying other products. A decent article on some of the techniques applied is: http://www.bized.co.uk/current/leisure/2004_5/140305.htm
WildRose52
Grafter
Posts: 507
Registered: 23-02-2010

Re: What`s that smell?


Thanks Mentalist3d
I already knew about how music is used, and also why they change aisle layout,
but the false scents are definitely news to me.    I thought I`d heard them all.
I wonder how many more there are that ppl dont know about?
So next time I go in Tesco, instead of thinking `that fresh bread smells yummy` - I`ll
be thinking `yeah right and bet its not real` lol.

Community Veteran
Posts: 3,291
Thanks: 2
Registered: 10-08-2007

Re: What`s that smell?

Quote from: WildRose52
Now THAT is something I consider to be very devious!
Bad enough is it that companies and supermarkets target us in so many ways to tell
us what we should buy / what we should eat -  but now it seems they`re even prepared
to scoop to the bottom of the barrel and target our sense of smell as well!
It''s called Marketing
I have worked with a client who manufactures the equipment used for dispensing various products including fragrances. I set up sales of his products to supermarkets, pubs, petrol stations, hotels, gyms, craft shops, care homes, hospitals and more.
The range of fragrance is huge and new ones can be designed for specific applications. This is one of the companies that manufactures the fragrances. http://www.ungererandcompany.com/
The product (fragrance) is nebulised into a fine dry mist and blown into the into air. There are many different fragrances available as well as deodorisers that neutralise the "wrong smells"
I have been involved in the testing of these systems and the results are amazing, joe public does not realise the power of the sense of smell but the marketing industry does!
It's a big world out there!
pierre_pierre
Grafter
Posts: 19,757
Registered: 30-07-2007

Re: What`s that smell?

we did have a Factory in Witham Essex that used to waft smells over the A12, Bush Boake Allen and Co,, they seem to have gone else where according to Google, Mexico and India
Midnight_Caller
Rising Star
Posts: 4,143
Thanks: 7
Fixes: 1
Registered: 15-04-2007

Re: What`s that smell?

Quote from: mentalist3d
Companies have been doing that for years in America, and the worst place for it is supposedly the casinos in Las Vegas, everything is designed to try and make you unaware of the passage of time to keep you in the place longer.
Asda (being owned by WalMart) introduced some of the experiments in their UK stores. The music that is played is very low and generic designed to soothe your sub-consciousness so they can slip in advertising (Derren Brown has displayed this technique in shopping centres), and the reason they constantly change the layout is that they know people once they know a layout just get what they need, by changing the layout around, people are then forced to look for around for their items and will then usually pick up extra items they do not need while on the search for stuff they do need.
Its all about using psychological techniques to assault and overwhelm your sense to make you more suggestive to buying other products. A decent article on some of the techniques applied is: http://www.bized.co.uk/current/leisure/2004_5/140305.htm

There techniques do not work on me, they just annoy the hell out of me, I put it down to me been Dyslexic!
@Santiago, Fony smells such as freshly baked bread or freshly ground coffee do not work on me.
Community Veteran
Posts: 3,291
Thanks: 2
Registered: 10-08-2007

Re: What`s that smell?

Quote from: mentalist3d
Companies have been doing that for years in America, and the worst place for it is supposedly the casinos in Las Vegas, everything is designed to try and make you unaware of the passage of time to keep you in the place longer.
This is also done by not having windows or clocks in the casinos.
I returned to my hotel one night at 11.00pm and went to the elevator. While waiting I noticed a woman playing a slot machine nearby, she had a leg in a plaster cast and she was in a special wheel chair.
The next day at 7.00am  when I came out of the elevator the same woman was playing the same slot machine. I couldn't help myself and said "have you been here playing here all night?". She replied "I don't know what time is it?"
Quote from: mentalist3d
The music that is played is very low and generic designed to soothe your sub-consciousness so they can slip in advertising (Derren Brown has displayed this technique in shopping centres), and the reason they constantly change the layout is that they know people once they know a layout just get what they need, by changing the layout around, people are then forced to look for around for their items and will then usually pick up extra items they do not need while on the search for stuff they do need.
Supermarkets also use fragrances for the same purpose.
Its all about using psychological techniques to assault and overwhelm your sense to make you more suggestive to buying other products. A decent article on some of the techniques applied is: http://www.bized.co.uk/current/leisure/2004_5/140305.htm