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What kind of costs involved to advertise on the TV ??

TORPC
Grafter
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Registered: 08-12-2013

What kind of costs involved to advertise on the TV ??

as per tittle
I found this .PPTX direct download guide by ITV, which is the basic costs to advertise with them,at different times of the day / evening,
However, I was wondering more about the overall costs, IE: from the starting point, of coming up with the creative idea for the advert, employing actors / filming / editing etc
11 REPLIES
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

A professionally produced film will cost around £3k a minute to make all-in (ie a 3 minute ad costs around £9k.).
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

Interesting HTV is still referred to as HTV rather than the dumbed down version of ITV (Wales or West).
alanf
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Re: What kind of costs involved to advertise on the TV ??

The John Lewis ad for Christmas 2013 was alleged to have cost £1m to make.
http://www.theguardian.com/business/2013/nov/08/department-stores-christmas-advertising-campaigns
nanotm
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Re: What kind of costs involved to advertise on the TV ??

anything will see the costs skyrocket the more famous people you "invite" to take part.
a few years ago a company was reported to have paid 60 million to run an advertising campaign of a 1 minute advert aired every hour for 7 days ....and they did it in order to up there running costs and lower there profit margin a week before end of year accounts was compiled .....
just because your paranoid doesn't mean they aren't out to get you
Thunderclap
Grafter
Posts: 673
Registered: 08-09-2008

Re: What kind of costs involved to advertise on the TV ??

Cool Cuanto cuesta? It depends upon the scope of your campaign!
The term "a license to print money" was coined with regard to advertising on the ITV network. Spot rates are a function of viewing figures and back then, there were only four channels, so high viewing figures supported high spot rates. The 'T1' [ News at Ten ] rate paid the salary bill. But as you know, since the advent of pay per view, multi channel and the internet, predictable viewing figures have crashed. Television campaigns must be augmented - using internet options.. However, vanilla and viral campaigns using social media are theoretically cheaper but there's often a large global agency behind them - with bloated global agency madmen salaries.
To be honest, traditional 'teabag' adverts are becoming a bit a dinosaur - if you've something to promote, the use of Twitter and celebrity endorsements is a far sharper and faster weapon than planning a dozen 30 second spots in the middle of Corrie on a Tuesday. And instead of spending $200K on the stress of a hapless and hopeless production crew [sic] , you can always make your own infomertial for next to nothing and post it to UTube.
+++ Deserves a mention - campaigns always involve creative people or, as they call themselves Creatives. You may wish to kill the entire human race after five minutes of "trending" with them.
A Creative From Hell - http://www.buzzfeed.com/scottybryan/17-essential-pr-lessons-from-siobhan-sharpe-of-twenty-twelve
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

Quote from: nanotm

a few years ago a company was reported to have paid 60 million to run an advertising campaign of a 1 minute advert aired every hour for 7 days ....and they did it in order to up there running costs and lower there profit margin a week before end of year accounts was compiled .....


Which company are you referring to?
nanotm
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Re: What kind of costs involved to advertise on the TV ??

not that it matters, but British gas owners Centrica got roasted for it by the commons select committee, what they did was buy the coming autumn advertising campaign in December and paid for it up front (indicating that knew exactly what the market conditions would be 9 months early) and then released the q4 earnings statement showing a lower profit margin (skimming in just under there 5% profit ceiling) and it resulted in them getting several fines levied against them .....
its not as if there the only company that does this or has done this plenty less scrutinised company buy up advertising packages years in advance of using them (so they get them at a cheaper price and also hide the over the top profits from that Financial Year) and of course they also avoid paying taxes against the offset profits which effectively cheats the country out of much needed incomes
just because your paranoid doesn't mean they aren't out to get you
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

how about a link to that as there is no such thing as a 5% profit ceiling and there is nothing wrong with paying upfront for an advertising package if it makes financial sense
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

I don't think you're going to get one Jim Wink
Even if BG did buy their advertising ahead to reduce their profit margins this would back fire in the forthcoming quarters when they would have no advertising spend to declare.
I also wonder what auditors would have to say about such a practice. At the very least it would be noted in the accounts.
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

Sony a struggling company why are they sponsoing the world cup, everyone already knows the brand.
Community Veteran
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Re: What kind of costs involved to advertise on the TV ??

A commercial decision that they think is good for them Grin Grin