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The UK's broadband providers been told to expect tougher rules on advetising

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Rising Star
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Registered: ‎20-08-2008

The UK's broadband providers been told to expect tougher rules on advetising


"The UK's broadband providers have been told to expect tougher rules on how they advertise their services.
The UK's Advertising Standards Authority said it was considering the step to ensure people "aren't misled by pricing claims"."
http://www.bbc.co.uk/news/technology-35364065
I'm not implying that PN are any worse than other ISP's in fact I find their adverts clearer than many, but this has to be a good thing for the industry
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Community Veteran
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Re: The UK's broadband providers been told to expect tougher rules on advetising

Quote
they should stop stripping out the price of line rentals and instead give all-inclusive monthly costs

excellent suggestion
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Rising Star
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Re: The UK's broadband providers been told to expect tougher rules on advetising

It's not quite that simple - What if you don't pay your line rental to your ISP?  As ever, Adrian Kennard nails it:
http://www.revk.uk/2016/01/latest-nonsense-from-asa-in-collusion.html


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Re: The UK's broadband providers been told to expect tougher rules on advetising

I agree that it isn't that simple but where an offer is conditional on taking line rental then it should include it
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Pro
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Re: The UK's broadband providers been told to expect tougher rules on advetising

Quote from: Mal08
I'm not implying that PN are any worse than other ISP's in fact I find their adverts clearer than many,

Not if you live in a market 1 area. PlusNet's pricing is hidden in the small print, often on a different page.
I think Plusnet should be required to put their Market 1 prices in the same size font as their headline pricing, and on the same page
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Re: The UK's broadband providers been told to expect tougher rules on advetising

Quote from: Oldjim
where an offer is conditional on taking line rental then it should include it

Absolutely.
Call me 'w23'
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