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Squeezed shoppers switch to budget supermarket own-label products

Midnight_Caller
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Registered: 15-04-2007

Squeezed shoppers switch to budget supermarket own-label products

Hi All
Just seen this:
[quote="This is Money"]
Squeezed shoppers switch to budget supermarket own-label products

  • Even cheaper brands soaring in price

  • Grocery inflation will only get worse


Struggling shoppers are switching to budget food stores and supermarket own-label products in an attempt to economise, research revealed yesterday.
At the same time, one in three families is cutting back on food, including fruit and vegetables and organic food, amid the biggest squeeze on living standards in generations.
Market researchers Mintel found four in five had changed their food shopping habits as a direct result of rising prices.
But a study by consumer group Which? showed that 34 per cent still had to cut back on food and groceries.
Thirty-eight per cent said they were less likely to buy organic meat, while 43 per cent were cutting back on organic fruit and vegetables, it found.
Retail giants Tesco, Asda, Sainsbury’s and Morrisons claim they are protecting shoppers from the impact of rising commodity prices by offering promotions.
However figures compiled for the Daily Mail by the shopping site mySupermarket show startling price rises on staple foods at the ‘big four’ supermarkets, including on their own-label products.
Sainsbury’s corn flakes are up 37 per cent and its iceberg lettuce will set shoppers  back 18 per cent more than it did this time last year, the research revealed.
Tesco’s own-label butter will cost shoppers 25 per cent more now, and the price of cauliflower sold in its stores is up by 15 per cent.

James Foord, of mySupermarket, said:  ‘In the past year alone, shoppers have been subject to double-digit price hikes to the contents of their shopping trolley.
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3 REPLIES
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Re: Squeezed shoppers switch to budget supermarket own-label products

When we first started going to Aldi a few years ago the car park was virtually empty, now it's almost full.
Not everything is as good as the main Superstores but I would say 60% to 70% is and our shopping bill is down about 20% compared to similar items at Asda but in all fairness the range of goods is limited.
Moderator
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Re: Squeezed shoppers switch to budget supermarket own-label products

People often go to supermarkets and hypermarkets to buy bigger packs on the basis that bigger packs mean bigger savings.....not necessarily the case.
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nadger
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Re: Squeezed shoppers switch to budget supermarket own-label products

We've done some of our shopping in Aldi since they first opened here in the cash only days. Fortunately Aldi & Tesco are next to one another at 1.3 miles from us  Smiley