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Ofcom Muddled on Adveretising

pierre_pierre
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Posts: 19,757
Registered: 30-07-2007

Ofcom Muddled on Adveretising

http://www.bbc.co.uk/news/technology-12611315

Ofcom wants to ban misleading broadband speed ads


Ofcom is seeking to stop internet service providers from advertising unrealistic broadband speeds.
Currently most ISPs advertise services as 'up to' a certain speed - for instance, 20Mbps (megabits per second).
But Ofcom's latest research finds that very few consumers actually get these headline speeds.
    * BT 'up to' 8Mbps - 4.1 to 4.8Mbps
    * Orange 'up to' 8Mbps - 3.3 to 4.3Mbps
    * Plusnet 'up to' 8Mbps - 3.4 to 4.4Mbps
    * Virgin Media 'up to' 10Mbps - 9.5 to 9.7Mbps
    * BT 'up to' 20Mbps - 6.9 to 8.7Mbps
    * O2/Be 'up to' 20Mbps - 9.9 to 11.6Mbps
    * Sky 'up to' 20Mbps - 7.4 to 8.8Mbps
    * TalkTalk 'up to' 24Mbps - 7.7 to 9.3Mbps
    * Virgin Media 'up to' 20Mbps - 17.4 to 18.6Mbps
    * BT 'up to' 40Mbps - 30.5 to 33.1Mbps
    * Virgin Media 'up to' 50Mbps - 43.9 to 47.2Mbps
22 REPLIES
Moderator
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Re: Ofcom Muddled on Adveretising

Maybe Plusnet should change all their advertising  to...
'Up to 4.4Mbps Broadband'
but you could get more but we're not allowed to say
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pierre_pierre
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Re: Ofcom Muddled on Adveretising

whats wrong with mine?
Phone exchange:
    BRAINTREE
Estimated line speed:
    8Mb (Accurate to within +/- 1Mbit) - Checked on 2009-08-09 03:31:10
Current line speed:
    15 Mb
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Re: Ofcom Muddled on Adveretising

Shhhh.....I told you we aren't allowed to say that Roll eyes
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Re: Ofcom Muddled on Adveretising

Here's mine
Phone exchange:
GREENHILL
Estimated line speed:
7Mb 4Mb(Accurate to within +/- 1Mbit) - Checked on 2011-01-03 13:09:42
Current line speed:
7.15 Mb 4.4Mb
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pierre_pierre
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Re: Ofcom Muddled on Adveretising

intersesting blog on this subject here  http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2011/03/broadband_still_not_delivering.html

I had forgottenn that the Samknows survey several of us are on was linked to  Ofcom this chart is from that survey
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Re: Ofcom Muddled on Adveretising

If you read that article it equates 21CN up to 20Mb with BT's Infinity. BT's marketing has scored a major triumph here. Angry
jelv (a.k.a Spoon Whittler)
   Why I have left Plusnet (warning: long post!)   
Broadband: Andrews & Arnold Home::1 (FTTC 80/20)
Line rental: Pulse 8 Home Line Rental (£13/month)
Mobile: iD mobile (£4/month)
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Re: Ofcom Muddled on Adveretising

Quote from: pierre_pierre

Pierre you have an image for everything  Shocked
Seriously a chart like that should be made available on each ISPs website or something.
I need a new signature... i'm bored of the old one!
Community Veteran
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Re: Ofcom Muddled on Adveretising

Finally the Chickens are coming home to roost.
After many years, the ISP and OFCOM by its influence on how BTW sells its services, have encouraged the services to sold on the basis of download allowances, i.e. GB/month amounts.
Internet service should be sold on line speed and download allowances.
It has always been that an ISP has had expenses directly linked to the line speed but this has not really been factored in.
So to declare an interest in this, is it right that my 2Mb line should be charged for at the same rate as somebody who gets 8Mb? Those people on 8Mb are in need of more bandwidth from PN and so, if many 8Mb users were all active PN would struggle. Yes I understand what an Erlang is before you ask.Yes I am in a Market 1 location.
I particularly like the suggestion off TheRegister that a product is sold based on actual speed, so if it is advertised as £20/month for 8Mb, that a person who achieves 2Mb sync would get a 75% discount to £5/month, that would focus the attention of a few people.

--
3Mb FTTC
https://portal.plus.net/my.html?action=data_transfer_speed
itsme
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Re: Ofcom Muddled on Adveretising

Users on a 2mb line should pay more than 8mb lines as the copper run from the exchange is longer and therefore cost more to install.
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Re: Ofcom Muddled on Adveretising

Thats what the line rental is for. We are talking about the ISP costs, charges and advertises, not the line rental costs.
--
3Mb FTTC
https://portal.plus.net/my.html?action=data_transfer_speed
itsme
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Re: Ofcom Muddled on Adveretising

and your reply has verified why there is a flat charge no matter what the speed is.
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Re: Ofcom Muddled on Adveretising

Just think what those people in rural areas with lots of poles carrying just a single cable would be charged!
I imagine urban users would be all in favour of charging line rental by distance from the exchange.  Cool
PS Estimated line speed 7mbps, actual 19mbps.  Cheesy
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Re: Ofcom Muddled on Adveretising

Quote from: itsme
and your reply has verified why there is a flat charge no matter what the speed is.

The line rental is a charge by BTW not by the ISP, the subject here is the ISP advertising speeds which are unobtainable by most.
People, right or wrong, believe they have bought an 'upto 8Mb' package for example, and they believe there will be some method of getting their line to run at 8Mb if they wanted.
I understand your point about line rental, but that is not the issue.
--
3Mb FTTC
https://portal.plus.net/my.html?action=data_transfer_speed
itsme
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Re: Ofcom Muddled on Adveretising

Roll eyes the cost to the ISP is the same no matter what the speed is.  Shocked