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New rules for ISP adverts

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New rules for ISP adverts

New rules for advertising Broadband speed and the term unlimited came into effect last Sunday. http://www.cable.co.uk/news/new-broadband-advertising-rules-take-effect-801331316/
In a connected article I saw BT now advertise 16Mbs. service  The advertised speed has to be that enjoyed by at least 10% of customers. I feel a poll would be in order Wink
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Re: New rules for ISP adverts

a poll would be difficult as it's by product, so adsl, adsl2 and fibre can be advertised separately or not at all Smiley
more at thinkbroadband too
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Re: New rules for ISP adverts

Rather than having a poll, it should be quite easy for someone at Plusnet to produce a graph from ALL the customer IP profiles.
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Re: New rules for ISP adverts

Quote from: AlaricAdair
In a connected article I saw BT now advertise 16Mbs. service

So do Plusnet!
jelv (a.k.a Spoon Whittler)
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Re: New rules for ISP adverts

Talk talk quote 'up to 13Mb' Huh
However in their small print....
Quote
Up to 24 meg download speed, depending on location
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Community Gaffer
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Re: New rules for ISP adverts

We updated our website yesterday as follows ...
Plusnet consumer - up to 16Mb (in our high speed network area).
Plusnet consumer fibre - up to 38Mb.
Plusnet business broadband – up to 17Mb (in our high speed network area).

Bob Pullen
Plusnet Products Team
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Re: New rules for ISP adverts

What upload speeds do you quote?
I saw some barely credible ones on BT for Infinity (given that most of the upstream speedtests I've seen for FTTC on various forums are between 80% and 90%) and BT are quoting up to 1.9Mb up for their 40/2 option - I don't think I've ever seen anyone obtain 1.9Mb on a 2Mb up FTTC service (they've got a bit more chance of achieving the clained 'up to 9Mb on the 10Mb up service but I doubt if many customers will ever see that).
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Community Gaffer
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Re: New rules for ISP adverts

As we don't really market based on upload speeds, they're not really relevant to the ASA ruling. The information we do publish on upload speeds can be seen here.

Bob Pullen
Plusnet Products Team
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Re: New rules for ISP adverts

Which doesn't mention the speed cap on Fibre Products
Except as a little footnote at the bottom which I missed  Embarrassed