I Should've Seen It Coming!!

[#1]

Specsavers are trying to trademark the word 'Should've' which they use in their advertising.

it has brought them some publicity but it has to be a joke, doesn't it

Specsavers

[#2]

[#3]

They wanted

"'Probably the best specs in the world"

But that was already taken.

[#4]

Carlsburg lager have the trademark on 'probably' but interestingly only have it for drink. Specsavers could have used it, definitely.

[#5]

It's a funny old world.

Before reading this thread I had no idea that a common single word could be trademarked.

[#6]

Utterly stupid.

By all means allow trademarks of specific names of companies but to make specific words used in common english registered trademarks is plain daft and I can see problems ahead if they get  away with this as they would have the power to legally prevent others from using it in certain circumstances.

It will also give them negative publicity if approved

[#7]

@gleneagles It has already been approved. They are now waiting to see if there are any objections to it. There is a 2 month waiting time for objections.

[#8]

That's the thing with trade mark legislation; it does what it says on the tin.

[#9]

Tin - that'll be the next one to be patented.

[#10]

Which is fine, sort of, except they have been allowed to trademark it beyond their specific product - which is just plain wrong.

What next, plusnet and their "We'll do you proud"? 

[#11]

Brilliant series of adverts though! I particularly like the one where the fitness trainer goes into the room full of pensioners expecting a bingo session.
The crofter who shears his dog is good too!

[#12]

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Minivanman wrote:

What next, plusnet and their "We'll do you proud"? 

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No it should be their "We're committed......"

Craig Murray can add any number of punchlines to that.

[#13]

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PeterLoftus wrote:

Brilliant series of adverts though! I particularly like the one where the fitness trainer goes into the room full of pensioners expecting a bingo session.

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The whale trying to mate with a submarine was better but oddly i don't ever remember seeing it on TV.

Talking of ads does anyone remember the "Get away" line from  travel agency TV ads years ago back in the 80s? Can't remember which company it was now but we had great fun at school with that.

Trademarking words... note to self: trademark the word artmo and licence it out for £20k per use 

[#14]

Trademarking common words is pretty stupid, but then, specsavers aren't exactly the brightest bulb in the box, they said I didn't need glasses when Dolland & Aitchison said I did when they checked my eyes with some scanner thing, and of course when trying to slam GlassesDirect, Specsavers claimed that the frames and lenses GD used were "low quality, chinese-sourced tat", the owner of GD came back with, "we get our frames and lenses from the same suppliers as Specsavers, so if ours are tat, then so are their own!"...

Specsavers, should've left the optician business to professionals methinks...

[#15]

@7up

https://www.ipo.gov.uk/tmcase/Results/4/EU000105353