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HP to spam your web-connected printer

Midnight_Caller
Rising Star
Posts: 4,143
Thanks: 7
Fixes: 1
Registered: 15-04-2007

HP to spam your web-connected printer

Hi All
[quote="HP to spam your web-connected printer"]
HP and Yahoo are teaming up to spam advertisements to your printer -- the next step being behavioral ads based on the traffic it can sniff from your local network:
Quote
"Through IP (Internet Protocol) sniffing, you have an idea about where those printers are so naturally it allows you to kind of already target your offers," Nigro said.
Ads can also be targeted based on a user's behavior as well as the content, said Vyomesh Joshi, head of the HP's Imaging and Printing Group. The pilot with Yahoo is in its early stages, however, and Joshi said the program has to be done with privacy in mind.

Well I will not be buying a HP printer.  Angry

5 REPLIES
Community Veteran
Posts: 1,136
Thanks: 2
Registered: 30-07-2007

Re: HP to spam your web-connected printer

It looks like they've created a new market ...
For m0n0wall based router boxes which filter out the traffic from the printers.
To the code laboratory!
F9 member since 4 Sep 1999
F9 ADSL customer since 27 Aug 2004
DLM manages your line the same way DRM manages your rights.
Look at all the pretty graphs! (now with uptime logging!)
Denzil
Grafter
Posts: 1,733
Registered: 31-07-2007

Re: HP to spam your web-connected printer

So on these 'ePrint' printers you can send your printer an email with an attachment and it will print it, even if you are not at home. Great, but if you are not at home you can't pick up the print. if you go home to pick up the print you could have printed at home anyway. So what's the point Smiley?
Community Veteran
Posts: 1,850
Registered: 11-08-2007

Re: HP to spam your web-connected printer

the advertisers are desperate?  seems like a good way to rile printer owners.  it recalls the time unsolicited faxes appeared on users' machines.  one chap billed the senders for the costs to him of electricity, paper and time.  that fad stopped pretty quick.
Community Veteran
Posts: 18,547
Thanks: 193
Registered: 12-08-2007

Re: HP to spam your web-connected printer

This can't do HP any favours. It will certainly cost them sales IMO Undecided
Community Veteran
Posts: 3,826
Thanks: 44
Fixes: 1
Registered: 24-09-2008

Re: HP to spam your web-connected printer

@artificer:- Reminds me of the ‘advertisements’ that were faxed to private fax machines.
Happened to SWMBO, she waited until 5 faxes had arrived from an advertiser, then returned an invoice at £50 per ‘advertisement’, when payment was not forthcoming she took the company to the small claims court, settlement was in her favour.
I cannot remember the legalities, but unsolicited advertising on private property springs to mind.
It will be a brave company that tries to use it.