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China is to buy out Weetabix'

pin2011
Grafter
Posts: 109
Registered: 09-06-2011

China is to buy out Weetabix'

What the heck is goin on? I read somewhere (was it the metro) that a china state owned company is bidding to buy
out Weetabix.  So I expect we'll be getting Chinese flavored Weetabix in the future.
Spoilt my breakfast
I'll have to change to rice crispies maybe?
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Re: China is to buy out Weetabix'

Quote
So I expect we'll be getting Chinese flavored Weetabix in the future

or delicious melamine or other toxic additives - so it tastes like their contaminated milk !  Crazy
pierre_pierre
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Registered: 30-07-2007

Re: China is to buy out Weetabix'

Quote
Lion Capital is assessing a potential sale of its Weetabix brand to Chinese state-backed firm Bright Food, in a deal worth about £1 billion.
Talks have been in progression for the past few months about the potential sale, commencing shortly after Lion Capital refinanced its debts of £900 million late last year.
Lion Capital would not comment on the possible sale of the Ready Brek and Alpen maker. It is known that it has generated over three times its initial equity investment since the purchase in 2004.
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Re: China is to buy out Weetabix'

I have Tesco's own brand Wheat Biscuits which I presume are one and the same as Weetabix so will watch with interest.
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Re: China is to buy out Weetabix'

So can we safely assume the new name will be Wonkybix?  Wink
I need a new signature... i'm bored of the old one!
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Re: China is to buy out Weetabix'

... with a free china breakfast bowl in every pack  Embarrassed
Steve
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Re: China is to buy out Weetabix'

Quote from: Sprite
So can we safely assume the new name will be Wonkybix?  Wink
And you can eat your 'wonkybix' with a pair of these..
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Re: China is to buy out Weetabix'

Chinese Weetabix for breakfast,
Chinese 'hot dogs' for lunch ?
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Re: China is to buy out Weetabix'

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Re: China is to buy out Weetabix'

Would they have to change the name to Leetabix?

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Steve
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Re: China is to buy out Weetabix'

Quote from: purleigh
... with a free china breakfast bowl in every pack  Embarrassed
Great soon everyone will have China In Their Hand
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Re: China is to buy out Weetabix'

Well China certainly seems to have the whole world in theirs!
I need a new signature... i'm bored of the old one!
Steve
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Re: China is to buy out Weetabix'

Well we have the name 'wonkybix' comes with a free China bowl and can also be used with chopsticks, Got the theme song for the 'wonkybix' aswell, Who says China Is more advanced than the UK?
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Re: China is to buy out Weetabix'

Lol, clever Steve, Clever.
I need a new signature... i'm bored of the old one!
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Re: China is to buy out Weetabix'

[quote=BBC News]China's Bright Food has bought a controlling stake in Weetabix, which owns the breakfast cereal brand as well as Alpen and Ready Brek.
Bright Food will take a 60% stake in Weetabix in a deal that values the company at £1.2bn.
http://www.bbc.co.uk/news/business-17935661