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Ads Coming to Skype Audio Calls on Windows

Steve
Seasoned Pro
Posts: 6,685
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Registered: 13-07-2009

Ads Coming to Skype Audio Calls on Windows

Quote
Video chat service Skype is based on conversation, so it's no surprise that the company announced today the launch of Conversation Ads, which will serve up advertisements during audio calls between non-paying customers.
The ads will appear within the Skype-to-Skype calling window during voice calls between Windows users who do not have Skype Credit or subscriptions, essentially sticking freeloaders with unavoidable ads. Skype said that call quality will remain the same for all users.

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198kHz
Seasoned Pro
Posts: 3,217
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Registered: 30-07-2008

Re: Ads Coming to Skype Audio Calls on Windows

Quote
While on a 1:1 audio call, people will see ads that Skype said will spark additional conversations about brands users care about. Think of the new ad campaign as a way for Skype to generate "fun interactivity" between friends and family, Sandhya Venkatachalam, vice president of Skype Advertising and Monetization, wrote on the company's blog.
Conversation Ads will serve as an opportunity "for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment," Venkatachalam wrote.

Yeah right.  Roll eyes
Not young enough to know everything
RPMozley
Aspiring Pro
Posts: 1,067
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Registered: 04-11-2011

Re: Ads Coming to Skype Audio Calls on Windows

Sounds like cyber-snooping in on people's private conversations.
I'm already getting ads in the Skype iPhone app but so far I've been able to block the host address of them.  Tongue
Community Veteran
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Registered: 21-03-2011

Re: Ads Coming to Skype Audio Calls on Windows

I've used Skype for many years. They often come up with these "bright ideas". Most of them fade quite quickly and die when the users vote with their  feet and/or complain en masse.
Now Zen, but a +Net residue.
Steve
Seasoned Pro
Posts: 6,685
Thanks: 248
Registered: 13-07-2009

Re: Ads Coming to Skype Audio Calls on Windows

Quote from: AlaricAdair
Most of them fade quite quickly and die
This Is Microsoft we are talking about though, My Xbox 360 Is covered In adverts once I log on to Xbox live.
RPMozley
Aspiring Pro
Posts: 1,067
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Registered: 04-11-2011

Re: Ads Coming to Skype Audio Calls on Windows

Well "Skype" certainly haven't been listening to their Mac user base. Ever since the version 5.x came out people have hated the UI and lots have reverted back to the last release (2.8.x) including me.
So is that what Micro$oft has come to be known now, adverts all over the place. Who knows what a windows mobile will be like? Mind you free apps on iOS and Android are laden with ads.
Steve
Seasoned Pro
Posts: 6,685
Thanks: 248
Registered: 13-07-2009

Re: Ads Coming to Skype Audio Calls on Windows

Quote from: RPMozley
Who knows what a windows mobile will be like?
Not me, Wouldn't waste my hard earned, Seems like M$ Is plastering everything It owns with adverts though.( xbox 360 ) Inc.