Microsoft announced yesterday that the new released Halo: Reach made $200 million in its first 24 hours on the United states and the European market, according to neowin.
Halo: Reach is a prequel to the first Halo and part of a nine year-old saga, and it offers passionate combats against aliens in a wide variety of settings, more complex fighting scenarios and new ways on playing online. Phil Spencer, corporate vice president of Microsoft Game Studios, said that Halo: Reach is “the biggest game Microsoft has ever released” and he even added that “every major installment has grown in scope and popularity, firmly cementing the ‘Halo’ franchise as one of the most popular entertainment properties in the world over the past decade”. Microsoft claim that the game benefited from the biggest launch in 2010 in the United States, and compare the game's initial takings with those of blockbusters like Iron Man 2, Alice in Wonderland and Toy Story 3, in their first three days, the $200 million proving they're right. This huge success will be very helpful for the November debut of the Xbox 360 maker's new gaming system, and it could also prove to be a key title for the holiday shopping season, when the company will be competing with Nintendo and Sony Corp.