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Referrals e-mail - give something back to the loyal customer

openworld
Newbie
Posts: 2
Registered: 23-08-2007

Referrals e-mail - give something back to the loyal customer

Rather than keep highlighting plus.net failings over the past years and pushing referrals......

How about actually rewarding the loyal customers that have remained within the plus.net family over the period of pain that you have recognised and on occasion have caused.....

The loyal customers are the “bread and butter” of the organisation and should not be used as a complete a deliberate "cash cow" always expected to recommend plus.net on a whim.

Incentive is the key to redeeming yourselves, something along the line of 3 months free after 5 years of continued payment would be nice! (just an idea)
5 REPLIES
sophos9
Grafter
Posts: 760
Registered: 12-09-2007

Referrals e-mail - give something back to the loyal customer

Now that would depend on what type of customer you are.... PN have several types!

Ideals could be rewarded, heavy users not so easy (of which I fall into this bracket)

Ideals are bread & butter, heavy users cost PN
N/A

Referrals e-mail - give something back to the loyal customer

Heavy users cost PN, how do you work this out? PN does not lose money so heavy users are subsidised by the other users.
sophos9
Grafter
Posts: 760
Registered: 12-09-2007

Referrals e-mail - give something back to the loyal customer

From a business perspective, if you had a whole book of 'ideal' users then you make £x profit

If an 'ideal' user uses 50% less network traffic than a 'heavy' user then you can have 50% more ideal customers for the same constant overhead cost (pipelines) whilst charging the same

If I use 100gb in a month and it costs me £21, an ideal user uses 1gb in a month and costs him £21.... hmmmmm, PN could have 100 ideal users (£2100 minus new customer fees) for the £21 a heavy user pays. Therefore, heavy users cost PN
N/A

Referrals e-mail - give something back to the loyal customer

This argument can be turn around. PN want £x profit and assume that 50% of users will be heavy users and calculate a cross the board unit cost accordingly.

Should we ask PN to supply their cost models. :lol:
Aterlatus
Grafter
Posts: 114
Registered: 01-08-2007

Referrals e-mail - give something back to the loyal customer

An ideal user is an idiot - he could've taken the £10 a month option ;p