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Govenrment statement re-unlimited usage

dennisb66
Grafter
Posts: 371
Registered: 01-08-2007

Govenrment statement re-unlimited usage

I have just come across this statement readers might find interesting, re-Unlimited Usage advertising.

The Government is aware of complaints by consumers to the Advertising Standards Authority that some Internet or telephone packages are being promoted as being 'unlimited' or 'unrestricted' in some way. Qualifying an 'unlimited' claim with a fair usage policy in the small print of an ad is allowed as long as it really is fair and not misleading. For example, if 80% of domestic customers fall well within the limit specified by a broadband provider and the remaining 20% fall outside of it, perhaps because they are using a domestic package for business use, then it may be considered a reasonable claim. The Advertising Standards Authority considers each complaint on a case-by-case basis.
2 REPLIES
Mand
Grafter
Posts: 5,560
Thanks: 1
Registered: 05-04-2007

Govenrment statement re-unlimited usage

Hi there,

Whilst the response was somewhat expected it's not great news. If the regulating system worked properly now that petition would never have got thousands of people signing it.

The onus is on ISP's and consumers to pressurise other ISP's to remove the 'unlimited' terminology when it's clearly not the case but that will take time as unlimited bandwidth is exactly what consumers are looking for!

The full response can be seen here if anyone fancies a read. Smiley
Community Veteran
Posts: 2,832
Thanks: 153
Fixes: 2
Registered: 05-04-2007

Govenrment statement re-unlimited usage

Quote
Qualifying an 'unlimited' claim with a fair usage policy in the small print of an ad is allowed as long as it really is fair and not misleading.

LOL - nice contradiction there Smiley
But agree with Mand - not great news.

Another government regulator with no balls to do anything, kind of like ICSTIS and Ofcom really.

Where would we be without them? Imagine a system where scammers can send reverse charged texts to your mobile, without you signing up to anything, or sign you up on a continuous basis without making it clear.

What about all those premium rate competitions people pay to enter - how would we know they were conducted fairly, the winners were legitimate and not fictitious.

Wouldn't that be terri .. haaannnnng on a minute.