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Does PM use Phorm?

Community Veteran
Posts: 1,576
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Registered: 13-04-2007

Does PM use Phorm?

Online advert system Phorm is in contravention of the Regulation of Investigatory Powers Act 2000 (RIPA) and illegal in the UK, according to the Foundation for Information Policy Research (FIPR).
In an open letter to the Information Commissioner Richard Thomas, FIPR argued that to ensure compliance with RIPA Phorm must not only secure the consent of web users but also of website operators.
The monitoring system, which analyses users' surfing habits, is proving increasingly popular with ISPs looking to more accurately target their subscribers with advertising. Talk Talk, Virgin and BT are all currently working with Phorm on a pilot basis.
Phorm builds a user profile by sifting websites visited by individuals, matching key words with the content of the web page. Tailored advertising is then served up to users when they visit sites employing Phorm's technology.
"The need for both parties to consent to interception in order for it to be lawful is an extremely basic principle within the legislation, and it cannot be lightly ignored or treated as a technicality," said Nicholas Bohm, general counsel at FIPR.
2 REPLIES
Community Veteran
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Registered: 10-04-2007

Re: Does PM use Phorm?

Have you read http://community.plus.net/forum/index.php/topic,61201.0.html ?
Mods: Suggest this topic is locked in favour of the existing topic.
jelv (a.k.a Spoon Whittler)
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Registered: 08-06-2007

Re: Does PM use Phorm?

Moderators Note
Locked in favour of ongoing topic posted above.