Just been reading an interesting article on the WXPNews about Network Neutrality.
The article is available here http://www.wxpnews.com/
A brief definition is :
Network neutrality, in its original meaning, refers to non-discrimination. In other words, a network such as the one run by your ISP treats all types of traffic the same way. One type (whether a specific protocol such as VoIP or content from a specific provider such as Microsoft or email from specific addresses) doesn't get priority over any other type.
We already know that Plusnet prioritise certain traffic, so the next logical step is the one mentioned in the quote below.
This could be a money-maker for service providers because they can strike deals with content providers to ensure that those content providers' data gets delivered more quickly than that of other content providers who don't pay the fees for this priority attention. For example, Verizon could contract with Google to give their search services priority over Yahoo's or MSN's search. This would make Google more attractive than its competitors to those who use Verizon as their ISP, because it would be faster. In addition, the money that Verizon got from Google could be used to keep their prices for Internet service lower than those of an ISP that doesn't engage in such contracts.
Plusnet, being one of the self-proclaimed leaders in innovation in the ISP market, would jump at any chance to make more money.
Would this be a breach of the T&C's if they did this. ( Assuming they don't already)
Just floating the idea out there, so any feedback would be interesting.
Google is already by far the fastest site I access through PN, even with their widely publicised problems over the past few months - perhaps this already happens? Or perhaps its a demonstration of why it's not needed?
Interestingly as Apple look to revamp their iTunes store to use P2P to deliver content faster, there may be a valid reason for them to look to pay for their services to be prioritised at an ISP end.
Conversely, as P2P looks to be on the horizon as a delivery method for one of the largest online retailes, there could be valid reasons for many end users to move up to the unshaped tariffs.
Pretty sure there's money in them there hills one way or another.