topic Re: Totally Unlimited in Plusnet Feedback

Totally Unlimited

g1000 — Tue, 07 Jul 2015 16:45:26 GMT

I notice all reference to Totally Unlimited has been removed from the main site... interesting.

Re: Totally Unlimited

HairyMcbiker — Tue, 07 Jul 2015 16:50:25 GMT

Still says Unlimited just missing the Totally bit.

Re: Totally Unlimited

catelliott — Fri, 10 Jul 2015 09:12:28 GMT

Don't worry, Unlimited packages are still 100% unlimited

Re: Totally Unlimited

g1000 — Fri, 10 Jul 2015 09:20:57 GMT

Well, I found out Plusnet decided to change the website due to an investigation by the ASA.
So you probably shouldn't be calling it totally/truly/100% unlimited here either.

Re: Totally Unlimited

alext05 — Fri, 10 Jul 2015 09:22:00 GMT

This might be helpful:
http://www.alphr.com/news/broadband/375913/sky-allowed-to-call-broadband-totally-unlimited
Is there something now (or will be) that legally doesn't allow it to be called totally?

Re: Totally Unlimited

sjptd — Fri, 10 Jul 2015 09:40:50 GMT

My understanding is that 'Totally Unlimited' in ASA-speak means 'Unlimited' in English. 'Unlimited' in ASA-speak doesn't really mean anything at all (like so many words in advertising); maybe 'marginally more than the average person who doesn't use their connection much uses'. It is a shame that ASA didn't rule in terms of plain English, and used Unlimited to mean Unlimited
It would certainly be interesting to know more details of the ASA investigation and what rules Plusnet out from being Totally Unlimited.

Re: Totally Unlimited

Strat — Fri, 10 Jul 2015 09:45:36 GMT

Absolutely guaranteed 110% totally Unlimited

Re: Totally Unlimited

alext05 — Fri, 10 Jul 2015 10:50:39 GMT

Quote from: catelliott
Don't worry, Unlimited packages are still 100% unlimited

Unlimited - yes, just not totally.
A quote from that article:
"ISPs can use "truly unlimited" - and now "totally unlimited" - if there are no "provider-imposed" limitations, such as traffic management."
The ASA's ruling:
https://www.asa.org.uk/Rulings/Adjudications/2012/7/British-Sky-Broadcasting-Ltd/SHP_ADJ_191871.aspx#.VZ-kZLWe-vE
Now, what "provider-imposed" limitations do we have now? Otherwise, why all this fuss about changing the wording.

Re: Totally Unlimited

AlaricAdair — Fri, 10 Jul 2015 13:50:28 GMT

Maybe someone should explain exchange contention to the ASA.

Re: Totally Unlimited

godsell4 — Fri, 10 Jul 2015 14:26:06 GMT

You have to feel a little sad for the folks at the ASA and OFCOM trying to get this into simple and accurate language. This is not easy to do, but from what we see of this, it does also suggest that maybe they need people at the ASA and OFCOM who understand the whole issue first.