Has anyone else noticed the announcements (in the US press) that a company called Phorm has struck a deal with Virgin, BT and Carphone Warehouse to analyse their users browsing habits and use the data to target advertising at them. The analysis is of the traffic through the ISP, not just at the cooperating website/cookie level that the current targeting systems use. They will therefore (and are proud of it) be able to profile you on the basis of ALL your browsing, not just that which goes to advertising websites.
It appears that users of these ISP's will be able to opt out of receiving the targeted advertising, but will have no way of avoiding the scanning and behavioural analysis of ALL their internet traffic (it is by no means clear that the analysis is restricted to web traffic) by a US based company. The privacy implications are scary!!!
I presume that even though Plusnet is part of BT that this deal between BT and Phorm does not cover Plusnet customers, but it would be nice to have some confirmation.
I find it interesting that I have only seen this deal, by three major UK ISP's, announced in US based media.
For details see
http://www.iht.com/articl...8/02/15/business/AD18.phpOr any Virgin forum where they are up in arms!!!