3 months down the line - when the white lists have been painstakingly built up - how will that help when a new customer tries to contact my business?
I don't get it; do you mean a new Plusnet customer?
Customers don't get white listed, mail servers do, and a regular customer will be using a normal mail server so there wont be any problems.
I think Tony means:
A new customer of his (say a small business with it's own dodgy email server) tries to email him. They are not on PlusNet's whitelist yet. How do they get onto PlusNet's whitelist. I think Tony is concerned about ongoing adding to the whitelist. There is likely to be a concerted effort to start with, so that next time this happens it does so more smoothly, but he is right to be asking about beyond that initial setup period.
If email from one of his customers (or worse a prospective customer) gets rejected by PlusNet and returned to sender, they might just take their business to someone else, rather then use Tony. The professionalism of Tony's business is being judged by PlusNet's handling of his emails. It might still be that prospective customers mail server that is at fault, but Tony might lose business over this. He is right to be asking the questions.
Could customers (especially business customers) choose to be exempt from this filtering?
I imagine this filtering is one of the first lines of defence, long before customer types have been classified.
Given the above, I think asking if there will be a chance for business customers to opt out is a fair question. The answer might be "no", but you can understand from a business risk situation why a current PlusNet business customer might decide keeping emails with PlusNet is not a risk they want to carry, if they might lose customers over it. They would rather get a few extra spams, than lose thousands (or tens of thousands) of pounds worth of business per missed email. Especially if he has no notice that he even missed a mail. How can he tell he has missed something to get it added to the whitelist? It is a catch 22. If he got it, he wouldn't need to report it. If he didn't get it, he doesn't know he didn't get it to be able to report it.
This needs some careful thought, to become a long term sustainable, and genuinely useful spam blocking feature... rather than becoming just a pain for customers of PlusNet.