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Great customer service - online or by phone?

August 14th, 2008 at 17:00 by Neil Armstrong

One of the challenges of writing articles for a company blog is to write about the right stuff. It’s easy to write about stuff which really isn’t relevant to our customers. No-one really wants to hear what I think of Batman – The Dark Knight, or what our CEO has for breakfast. But every now and then something interesting comes up in the blogosphere, which we just have to give our opinion on. Rohit Bhargava is a pretty well known marketing blogger and he’s reported on a disagreement of what makes good customer service.

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