Comments on: PlusNet's response to Google trademark rule changes http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/ News and Updates on the Community. Fri, 05 Sep 2008 17:46:53 +0000 http://wordpress.org/?v=2.5.1 By: KeithS http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3887 KeithS Sun, 01 Jun 2008 08:07:40 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3887 Doesn't help in the wider world, but if you're wanting to use Google without the ads, try Scoogle http://en.wikipedia.org/wiki/Scroogle or http://www.scroogle.org/ Or you could Google for it :) Doesn't help in the wider world, but if you're wanting to use Google without the ads, try Scoogle http://en.wikipedia.org/wiki/Scroogle
or
http://www.scroogle.org/

Or you could Google for it :)

]]> By: dan http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3337 dan Thu, 08 May 2008 18:51:31 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3337 this just frustrates me, and the fact that MS are now seemingly pulling out of the yahoo deal (and yahoo are seemingly getting into bed with google - to some extent) just gives google more of a license to do this kind of thing. more comeptition for google is needed to stop this getting out of hand - perhaps some of the "semantic web" search engines gearing up for release will provide some of the necessary competition. this just frustrates me, and the fact that MS are now seemingly pulling out of the yahoo deal (and yahoo are seemingly getting into bed with google - to some extent) just gives google more of a license to do this kind of thing. more comeptition for google is needed to stop this getting out of hand - perhaps some of the "semantic web" search engines gearing up for release will provide some of the necessary competition.

]]> By: LiamM http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3323 LiamM Thu, 08 May 2008 13:11:03 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3323 What about if the as said something like : "we think we're better than PlusNet". Do you know if that would be allowed? What about if the as said something like : "we think we're better than PlusNet". Do you know if that would be allowed?

]]> By: phil http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3293 phil Wed, 07 May 2008 17:43:32 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3293 Good illustration Liam - and another good point here. Google now allows companies to bid against trademark searches, but companies are still banned from using a trademark within the ad copy (as this is false advertising / passing off). If you're trademarked you can lodge a complaint; if you're not - do it! Good illustration Liam - and another good point here. Google now allows companies to bid against trademark searches, but companies are still banned from using a trademark within the ad copy (as this is false advertising / passing off).

If you're trademarked you can lodge a complaint; if you're not - do it!

]]> By: LiamM http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3288 LiamM Wed, 07 May 2008 16:18:41 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3288 As an example. Search for my company name "Original Organics" (it would be good if you didn't click on my sponsored link ;-)) http://www.google.co.uk/search?q=original+organics&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a You'll notice a competitor of ours is also bidding for our name, and using our name as the Ad title too. To the unwitting visitor, they could well think that their link is us and click straight through. Most people don't know the significance of these top links (i.e. that they're paid for) in my experience. Indeed, we bid on their name also - but not with their name as the ad title :- http://www.google.co.uk/search?q=wiggly+wigglers&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a As an example. Search for my company name "Original Organics" (it would be good if you didn't click on my sponsored link ;-))

http://www.google.co.uk/search?q=original+organics&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a

You'll notice a competitor of ours is also bidding for our name, and using our name as the Ad title too. To the unwitting visitor, they could well think that their link is us and click straight through. Most people don't know the significance of these top links (i.e. that they're paid for) in my experience.

Indeed, we bid on their name also - but not with their name as the ad title :-

http://www.google.co.uk/search?q=wiggly+wigglers&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a

]]> By: phil http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3275 phil Wed, 07 May 2008 12:29:14 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3275 Cheers David From my experience, some people go with the sponsored listings even though the company's website is top of the natural search results. One reason may be because you can't always choose the snippet that Google picks out for your site but you can control the words of the sponsored listing. The point I hoped to raise was that the inevitable result is that every company involved ends up paying more as a result of the change. The debate is whether this adds to the customer's experience of search (and from what you're saying is it doesn't) in return for the extra cash is brings in. Ultimately, businesses need to then build these costs into their overall picture which could impact more useful activities elsewhere, or filter to the customer in the shape of increased prices - I for one hope that this doesn't happen. Cheers David

From my experience, some people go with the sponsored listings even though the company's website is top of the natural search results. One reason may be because you can't always choose the snippet that Google picks out for your site but you can control the words of the sponsored listing.

The point I hoped to raise was that the inevitable result is that every company involved ends up paying more as a result of the change. The debate is whether this adds to the customer's experience of search (and from what you're saying is it doesn't) in return for the extra cash is brings in. Ultimately, businesses need to then build these costs into their overall picture which could impact more useful activities elsewhere, or filter to the customer in the shape of increased prices - I for one hope that this doesn't happen.

]]> By: David http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3274 David Wed, 07 May 2008 11:39:24 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3274 I think maybe this misses the point, if I were searching online for cheesecake I would search for 'chessecake' not for a brand like Tesco's Cheesecake. On the other hand if I were searching for Tescos to find their website and Sainsburys turned up in the sponsored links I would ignore it and see Tesco at the top of the organic results. This is just companies believing too much in their brand and Google taking advantage. Plusnet is the top of the organic search listings for 'Plusnet' and that is all that you need to worry about. No need to waste advertising money on buying this keyword. I think maybe this misses the point, if I were searching online for cheesecake I would search for 'chessecake' not for a brand like Tesco's Cheesecake. On the other hand if I were searching for Tescos to find their website and Sainsburys turned up in the sponsored links I would ignore it and see Tesco at the top of the organic results.

This is just companies believing too much in their brand and Google taking advantage.

Plusnet is the top of the organic search listings for 'Plusnet' and that is all that you need to worry about. No need to waste advertising money on buying this keyword.

]]> By: zubel http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3271 zubel Wed, 07 May 2008 10:49:12 +0000 http://community.plus.net/blog/2008/05/07/plusnets-response-to-googles-rules-on-trademarks/#comment-3271 Hmm, just mention which links are £12 apiece and I'm sure a random collection of people could happily click-through on them... repeatedly... :) B. Hmm, just mention which links are £12 apiece and I'm sure a random collection of people could happily click-through on them...

repeatedly...

:)

B.

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