PlusNet Community Website

Think you could do better than Nigella? A new startup has just launched allowing anyone to put together the cookbook of their dreams. Sounds like a neat idea.

New startup TasteBook launches on Wednesday morning, with a lot of help from Condé Nast: an investment from their Internet unit (CondéNet) as well as a partnership with Epicurious, a Condé Nast property.

TasteBook is a service that lets users take their favorite recipes from partner sites (starting with Epicurious) and create printed cookbooks that are delivered to them and/or friends. Users can add their own recipes as well, and customize the book with their name and other information. Blurb, which was recently in the news, is somewhat similar but does not focus on recipes.

A book with 100 recipes costs $35.

TasteBook is based in Berkeley, California. It was founded in February 2007 by Kamran Mohsenin, the co-founder of Ofoto (now the Kodak Gallery), and Greg Schroeder, formerly the chief technical architect of Ofoto.

Source: TechCrunch

Bookmark to:

This entry was posted by Peter Jackson on Thursday, October 25th, 2007 at 9:32 am and is tagged with and is posted in the category Tech News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a reply below. Pinging is currently not allowed.