Yesterday, I posted an update to the Comms Team Blog following the government’s response to a petition to stop Broadband Providers advertising “unlimited” services that can’t be delivered.
Here at PlusNet, we learnt back in 2004 that providing Unlimited Broadband within this industry is simply not sustainable. At that time we immediately stopped using the term in all our own advertising. Knowing that most other ISPs were all working with the same economics, we fully expected them to follow suit. However, we were mistaken, as it seems that the bigger players felt that they could hide behind woolly terms hidden away in the smallest of print.
Read More on The Comms Team Blog…
This entry was posted by Liam on Friday, July 6th, 2007 at 2:28 pm and is tagged with and is posted in the category PlusNet News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a reply below. Pinging is currently not allowed.
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